Acquire an overview of the fast paced world of social networking and optimise your position for immediate customer contact. Identify social interaction strong points and increase your social visibility.
Daily updates – All data at a glance
Social signals from the biggest social platforms
All data at one glance
Structured campaign management
Social signals overview
Notifications of direct or indirect social interaction by users, made with regards to certain actions or individuals, are all social signals. Social visibility figures indicate a particular domain’s visibility within social networks such as Facebook or Google Plus or the origin of single interactions respectively. This allows you to see not only the number of social signals for contents of a domain, but also their changes over time. In addition to Facebook, Google Plus, Twitter and LinkedIn, the XOVI suite also displays data for ‘Delicious’.
One example of accessible analyses offered to you as part of social signals is social network-distribution. Expression of opinion in this fashion is part and parcel of human communication and interaction. In this context the pie chart demonstrates in which network a social interaction pertaining to a particular domain has taken place. This allows you to identify which type of social networks are more frequently or infrequently chosen by your target audience.
You can select a certain domain under ‘social links’ and have it analysed as to its social interactions. In the network history you will see the progressive trend in terms of Facebook likes and comments as well as Google Plus and Twitter notifications up to that point. You can use the filter function for a more precise listing of results; focussing just on Facebook interactions for example. This allows you to ascertain not only whether a certain campaign was successful, but also whether re-editing certain contents in different social-media channels is necessary. After all, each social network has its own peculiarities and users which should be taken into account by any successful campaign.
In the overview all likes, shares, tweets and plusses are displayed. Furthermore all pages can be sorted according to shares. As in the other overviews the social signals can be filtered to enable the most exact adjustment possible.
SOCIAL SIGNALS features at a glance
Supported social networks
Facebook (Likes, Shares, Comments)
The XOVI SOCIAL SIGNALS Tool
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