It is important to know how frequently the keywords are searched for that find your webpage. How often keywords are searched can always be found in XOVI in the search volume (SeVo or SuVo). If your objective is to generate more traffic, your first look should always be at the search volume of the keywords. But careful: The larger the search volume usually means more competitors!
Keep an eye on your sharpest competitors at any time. Analyse which keywords your competitors use to generate the most traffic and which keyword strategies they pursue. XOVI gives you a range of tools for this: With "Ranking Compare", for example, make a direct comparison of the rankings for you and your competitors.
The best product and the best website are useless when your own website is positioned at the bottom of search engine findings. The aim is to be in the top ranks of Google & Co with as many relevant keywords as possible. To express the visibility of a domain in figures, XOVI has a so-called OVI (Online Value Index).
With a keyword analysis you check to see with which keywords you and your competitors are found in the search engines. Based on the data obtained, a number of conclusions can be drawn with which you can permanently improve your rankings and thereby generate more visitors. Discover with the help of XOVI new opportunity keywords with which you can serve niches your competitors have not even thought of up to now!
Congratulations! You have performed your first keyword analysis with XOVI. You now know how you are found with which keywords, what value these keywords have and which keywords would be useful for future optimisation. In our next section, you will learn everything about the topic of backlinks
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Do you still have questions about the keyword analysis or other functions in the XOVI suite? The most frequently asked questions are answered in our XOVI FAQs.
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See you later! Your XOVI Team