How to show Google & Co how relevant your website is
When search engines assess your website, they consider various factors, including your backlinks—references from other sites that point to yours.
Start a link analysis for your domain
Backlinks: A brief definition
A backlink is an incoming link from one website to another. In the early days of the internet, the only task of a link was for web navigation. Today backlinks are also crucial for SEO. For search engines, backlinks serve as strong indicators of the popularity and relevance of a website.

Value of backlinks
Backlinks can make or break a website’s visibility. Whether a backlink achieves a positive effect depends on several factors. The accompanying infographic will help you assess a backlink. If your backlink meets all the criteria of the infographic, then you can assume that this link has a positive effect on the visibility of your website.
How to recognize a good backlink?
Few external links
The page linking to us should not be filled with external links.
Relevant anchor text
The link’s text is natural and related to the topic.
Quality content
The website where the link is found should have unique and quality content.
Link position
The link is located in the content and not in the footer.
Quality backlinks
The page linking to us has received quality links from other domains.
Website indexed in Google
The website where the backlink is located is indexed by Google.
Follow links
The backlink is not marked with a “nofollow” attribute.
Google ranking
The website where the link is found ranks for relevant keywords.
Know your own link profile inside-out
A status quo analysis (and consistent monitoring) of your link profile is essential for any effective link-building strategy. Key questions to address include: What types of websites are linking to mine? What anchor texts are associated with my domain? How relevant are my current backlink sources? With XOVI, these questions and more can be answered in just a few clicks, providing you with the insights you need to refine your strategy.

Tap new backlink sources with XOVI
XOVI provides two powerful tools—the Hub Finder and Domain Comparison—to enhance your link-building efforts. Compare your link profile with those of your competitors and gain a comprehensive list of shared and exclusive link sources they use. All data can be effortlessly exported for use in your own link-building strategies, making it easy to take actionable steps toward improvement.

Analyse competitors’ backlinks
With XOVI you can analyse the backlinks of your competitors with just a few clicks and use the results obtained for your own purposes. To get an initial overview of the link profiles of your competitors, we recommend the Quick Analysis Table in the Overview of the link tools. Here, with just a few clicks, you can see top anchor texts, top domains and top link targets.

Congratulations!
You have performed your first link analysis
Congratulations! You have performed your first basic link analysis with XOVI. You can appreciate how valuable backlinks are and know how it is with your own link profile. In the next section of our series, we will go a bit deeper into the topic of competitor analysis.
Already convinced about our XOVI all-in-one suite? Then order XOVI now and always be a step ahead of your competitors!
