What sort of adverts are your competitors placing and where? What websites form part of their affiliate networks and how many visitors do they have? Internal information that was once a company secret is now only a click away – with the right online tools. XOVI’s very own Dr. Friederike Posor spoke to German business... read more...

In this blog entry, we would like to introduce an aspect of link building which too often goes unrecognised but could really help improve your strategy, namely turning broken pages and links into functioning links. As we shall see, this applies both to your own website and – with the help of the webmaster –... read more...

Many features of the XOVI Suite require you to set up a project first. We explain how to go about it! The quickest way to set up a new project in XOVI is to head to the Project Management menu at the very top of the screen in the white header section and select “Create... read more...

As you would expect from an all-in-one software, the XOVI Suite also features an Onpage tool. This tool enables you to carry out onpage optimisation to improve the technical aspects of your website and make it more search-engine friendly. Onpage optimization is also about sending signals to the search engine to tell it was your... read more...

XOVI’s proprietary link tool has been on the market ever since February 2010. This has been further developed time and again and provided with new functions. How does XOVI go about this? XOVI does not buy any backlink database, but crawls the Internet itself using its own crawlers and stores the backlinks in its own... read more...

Over the past couple of weeks, many SEOs have been reporting stronger SERP fluctuations. Talk on Twitter, Facebook and other social media channels was of a possible update, specifically a Penguin Update which has been expected for some time, although Google have yet to annouce an official roll-out date. Any future updates are to be... read more...

The surprises from Google keep on coming. Whilst in the past, the search engine’s search quality guidelines were leaked from time to time but never in full, Google has now officially published them and made them available to download. What are the Search Quality Rating Guidelines? Right from the very start, Google has been continuously... read more...

Whether organic keywords, paid keywords or backlinks, domain comparison is an integral part of competitor analysis. However manually comparing tables and spreadsheets in Excel can be painstaking, time-consuming and down right boring, so the XOVI Suite offers a range of inbuilt features to make life easier – and more fun! Using the example of Moonpig... read more...

Ever since it was founded, Google’s aim has been to give users the qualitative best result to each and every search term. The Silicon Valley search engine wants to display the most appropriate web pages in its search results. Thus, Google is constantly fine-tuning its algorithms to this effect and testing many things. Larger updates... read more...

Detailed on-page analysis is key to achieving good rankings in Google. Customers often lamented the lack of a reliable on-page tool so we at XOVI took this on board and provided exactly that in V3, becoming the first German software provider to offer its customers an on-page tool. XOVI’s on-page tool is now able to... read more...