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Competitor analysis
Increase the efficiency of your online campaign and avoid unnecessary spread losses. XOVI provides support by displaying competitor campaigns, keywords and cache data.
Competitor analysis
Handling of ad insertion
Display of title relevance
Top keyword ads at a glance
XOVI’s SEA tool allows you to continuously monitor your online marketing measures and optimally pinpoint them with the data gained. Whether it’s advertising keywords, ads placed, ad headlines or URLs – the SEA tool always gives you an overview. Analyze not only your own ads, but keep an eye on the competition at the same time: you can see which keywords your competitors are using for placing ads and how these are constructed.
In the XOVI tool you can monitor your own SEA campaigns as well as those of your competitors. SEA campaigns run ads and advertisement banners, and it is important that only actual clicks on ads generate costs. It is all the more important to be able to gauge the success of the measures you take. Therefore applied terms on the one hand and the average position of ads on the other are shown in the tool. Likewise you can have your competitor’s SEM campaigns displayed.
The XOVI tool displays search terms which retrieve one of your SEA ads when searched for. The position amongst all Google AdWords ads is also shown. Assisted by the competitor density, you can also learn how many competitors run ads for certain terms. Also helpful in this is the search volume itself, giving an insight into how many search requests a search engine contains for the keyword in question.
The XOVI tool helps you to identify which keyword or keyword set causes a particular ad to be displayed. You’ll be able to see which title, which description and which display URL are used. The position indicates the quality of the ads run. Keep an eye on Google AdWords and competitor ads and react to changes accordingly and in good time.
Obtain a historic overview of data for the most important changes to your Google AdWords ads. Simply select the desired date and the keyword in question, and XOVI will show you the most important figures for the keyword (search volume, global average CPC, competitor density, search result hits) and a positional trend over the selected time period. Detect all previous versions of an ad for the specified keyword and chronologically sort competitor changes to optimise your own ads accordingly. Increase effectiveness and target audience appeal of your online campaigns and avoid spread losses.
Monitor the different ad titles of your Google AdWords campaign at one glance in one accessible table chart. The choice of title (Google AdWord ad headline) is enormously important. It is the first thing to grab the user’s attention and is furthermore marked in bold letters. A good title significantly increases the probability of a click. In the ad title area you will find a list of frequently used titles. In the overview shown you can quickly and easily find a summary of all titles found and used in that ad. Swiftly gain on overview of the quality of titles used, as well as the domain’s subject indexing used by SEA.
Monitor the Ad URLs in your Google AdWords campaigns with the help of XOVI. The ad URL is the online address used in the SEA-ad. Here the user is shown what page he is directed to when clicking the AdWords ad. The most commonly listed ad URLs can be shown ranked by relevance in the XOVI suite, allowing you to rapidly obtain an overview of the quality of titles used, as well as the subject indexing of the domain used by SEA.
Compare your domain with that of your competitors with regard to keywords booked in Google AdWords. Here you will learn which keywords your domains have in common and which keywords you may still take into consideration, for instance keywords which you currently aren’t using but your competitors are. View all current data in comparison, as well as historical data for recent months. To receive affective ads, historical data serves to precisely retrace success and failure. XOVI additionally suggests keywords that you may consider for your domain, to derive optimal success possible from your campaign.
The keyword comparison facilitates thorough keyword research, providing results for future ads which should also be considered in the SEM tool.
| Feature | XOVI Pro | XOVI Business | XOVI Enterprise |
|---|---|---|---|
| Ad Keywords | |||
| Placed Ads | |||
| Progress of Ads | |||
| Titles of Ads | |||
| URLs of Ads | |||
| Domain Comparison |
XOVI All-In-One online marketing suite – at an unmatched price! All tools are included in the suite. Why waste time and money on multiple single tools? Everything you need for SEO success can be found in our online marketing suite.