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Competitor Analysis
Need daily monitoring of your most important projects and SEO keywords, easy-to-use keyword listings and swift reactions to ranking changes? Discover the XOVI Keyword tool.
Competitor Analysis
Detailed Assessments
International Market Comparison
Hot Keywords for Improved Traffic
The XOVI keyword tool gives you all the relevant data for your keywords. Monitor your most important keywords and react in time to changes in rankings. Analyze the terms that are most important to you and those of the competition – you can even compare them across countries. Identify opportunity keywords in time using the XOVI SEO tool and have the value of your rankings calculated. With the keyword tool, you can increase the visibility of your website over the long term and thus permanently raise your number of visitors.
The Keyword tool focusses on general SEO analysis and keyword research. Analyse any domain in terms of rankings, visibility, subpages, and subdomains, without needing to input your own dataset. The tool displays concrete competitor keyword sets and suggests relevant keywords for the project at hand. Easy-to-interpret keyword performance indicators enable you to effortlessly stay on top of your day-to-day SEO.
Once you've assessed your page's performance with the keyword tool, it's time for an in-depth analysis to get detailed information on how best to optimize your keywords. Choose from two options: analyse keywords for which your domain is ranked, or view rankings of a single subpage or register. The first option gives you detailed information on search volumes, CPC, competition density, KEI, and the number of search results per keyword; as XOVI has been recording and storing weekly ranking data since 2009, you can call up data from any calendar week between then and now. This goes not only for the OVI values, but also for individual keywords' ranking trends. The second type of analysis sorts keyword rankings by trends, filtering domain ranking specifically for the URL specified. See keyword changes over time for specific URLs. These analyses can be carried out as often as necessary, with any domain – yours or your competitors'.
Google in particular has a wide range of national versions: the German-speaking world, for example, is served by Google Germany, Google Austria, and Google Switzerland. Of course, it's possible for your domain to rank in all national versions with some of its SEO keywords. When aiming to increase a domain's visibility in multiple countries, it makes sense to directly compare national search engines. XOVI carries out international comparisons for you and compiles the data into a single, easy-to-understand chart containing al the data you need, including changes in relation to previous weeks, thus dispensing with the need to compile and record data manually. We research the visibility (OVI), number of rankings, number of ranking keywords, and the distribution of SEO top 10 rankings, allowing you to easily interpret the results and carry out further analysis if necessary. Comparing search engines gives you concrete listings of ranking keywords. Compare for instance which keywords rank with google.de, but not with google.at, or vice versa. Direct comparison of SEO rankings is also possible. Discover the potential for optimization to target foreign markets in seconds, saving time and increasing your efficiency.
The ranking value calculates the value of a domain's keywords which rank in positions 1-10. The formula takes into account position x search volume x CPC x traffic factor. XOVI uses this data to calculate a virtual value in € for a domain's ranking. The key value allows you to recognise where a domain's greatest potential lies and how greater profits could be generated more efficiently. Ranking and key value are also of interest in competitor analysis, helping you to intelligently optimize online projects with the most valuable terms. Potential for optimization is presented in currency value, something your superiors will thank you for – make your boss sit up and take notice by talking about concrete sums to be saved or earned rather than dry SEO statistics and jargon.
Competitor analysis is one of the most important functions of any online marketing tool. XOVI gives you insight into the domains competing with you for Google's attention. The ultimate goal of all SEO is to rank above your competitors. Analysing the competition is vital in achieving and maintaining superiority. XOVI gives you all the support you need to outdo your rivals. When using any search engine, you always receive a multitude of hits, all of which rank for your particular search term. This presents a clear picture of the competition over any one keyword. XOVI shows you and itemised table featuring up to 100 competing domains at any one time. The results are drawn from comparisons of all ranking keywords in the domain analysed, allowing you to identify your main rivals based on those keywords. The tool also shows you relevant SEO keywords, allowing a direct comparison with competitors to identify your relative strengths and weaknesses.
Need to come up with useful new keywords beyond the most common terms? XOVI gives you Hot Keywords. Identified through SEO rankings, Hot Keywords are keywords which have improved rankings by at least 20 positions over the previous week. Employ them swiftly to capitalise on their upward trends. Correctly used, Hot Keywords can generate high value traffic. One click on the Winners and Losers tab shows a complete overview of all your domain's keywords whose rankings have improved or worsened over the past week whilst remaining in the top 100. Adjust important keywords by adding to or editing page content, or reinforce your rankings by building new links. Domains which have fallen out of or entered the top 100 for certain keywords in the past week are also displayed: be the first to capitalise on new trends. Data is presented graphically for easy analysis.
Which are your domain's strongest keywords? Which keywords lead customers to your competitors instead of to you? With the Keyword tool, you'll quickly find out your strengths and weaknesses and gain valuable new keywords and optimization ideas. Key Perfomance Indicators (KPI) give you fact-based assessments of the effectiveness and efficiency of any measures you take, helping you fine-tune your approach to SEO. The Keyword tool gives you all the keywords found by XOVI in the first 100 rankings. These are displayed according to rank and search engine: currently google.de, google.at, google.ch, and bing.de are all supported, with other international versions coming soon. Data is updated weekly, allowing you to monitor your domain's visibility as it develops. Analysing search volumes also gives you valuable insight into the search requests for any specific keyword you average per month.
XOVI offers international keyword research for Europe and beyond, including the UK, Germany, Spain, France, Italy and more, allowing users to keep track of international competition. XOVI also calculates a unique performance indicator for domain visibility with its Online Value Index (OVI). What is the OVI?
| Feature | XOVI Pro | XOVI Business | XOVI Enterprise |
|---|---|---|---|
| Competitors | |||
| Ranking Value | |||
| API Access | |||
| Keyword Analysis | |||
| Oppertunity Keywords | |||
| Ranking Distribution | |||
| Ranking Live Check |
Using the tools of the All-In-One Online Marketing Suite from XOVI, cover all areas of online marketing – and that at a unique price. All the tools are included in our suite. So why work with many single-tool solutions? Everything you need for a successful optimisation can be found in our Online Marketing Suite.
XOVI TOUR
XOVI All-In-One online marketing suite – at an unmatched price! All tools are included in the suite. Why waste time and money on multiple single tools? Everything you need for SEO success can be found in our online marketing suite.