SEO tools built for agencies.
Not enterprise bloat.
An honest look at how XOVI stacks up against the tools agencies and freelancers evaluate most, including where the competition still leads.
No credit card required · Setup in under 20 minutes · Personal onboarding on every plan
One price. Everything included. No upgrade pressure.
XOVI covers keyword tracking, site audits, competitor analysis, and white-label client reports in one dashboard.
No credit limits. No add-ons required. Personal onboarding on every plan.
Price
$99
Starting price per month. All core features included.
Reports
<5 min
To generate a fully branded client report, on a schedule.
Setup
20 min
Average setup time to first live project.
Support
$0
Extra cost for white-label reporting. Included from day one.
Limits
14 days
Free trial. No credit card, no commitment.
FEATURE MATRIX
XOVI next to the field
A direct comparison across the platforms agencies and freelancers evaluate most. Honest calls included.
| Capability | XOVI | Ahrefs | Semrush | Moz Pro | SE Ranking | Scream. Frog |
Serpstat | Ubersuggest |
|---|---|---|---|---|---|---|---|---|
| Pricing and Trial | ||||||||
| Starting price, agency-capable plan | $99/mo | $129/mo (Lite) | $139.95/mo (Pro) | $99/mo, no reporting | $103.20/month (ann.) | ~$259/year (crawl) | $149/month (w/ reporting) | $99/mo (limited)* |
| White-label reporting price point | Included at $99 | Not available | $499.95/mo | $179/mo (Medium) | $103.20 + $69 add-on | Not available | $149/month (Standard) | Not available |
| Free trial | 14 days, no card | No free trial | 7 days, card req. | 7 days, card req. | 14 days | Free (500 URLs) | Unverified | Free plan available |
| Annual commitment for best rate | No | Yes | Yes | Yes | Yes (add-on) | Annual license | Yes | Yes |
| Agency Workflow | ||||||||
| White-label reporting in base plan | Partial, Business plan | Partial, Business plan | Partial, +$69 add-on | Partial, Standard plan | ||||
| Automated scheduled client reports | Partial | Partial | Partial | Partial | ||||
| Personal onboarding on every plan | ||||||||
| No credit system in base plan | ||||||||
| Core SEO Capabilities | ||||||||
| Keyword rank tracking (daily) | Partial | |||||||
| Technical site audit | Partial | |||||||
| Competitor analysis | Partial | |||||||
| Keyword research | ||||||||
| Backlink analysis | Partial | (leading) | Partial | |||||
| Cloud-based, no install | ||||||||
| AI Search Visibility | ||||||||
| AI visibility tracking (ChatGPT etc.) | Riva, from $29/mo | |||||||
| AI improvement suggestions |
Yes (in dashboard) |
✓ = Included as documented. ≈ = Limited, extra cost, or higher plan required. All pricing based on publicly available information (May 2026).
HEAD TO HEAD
Pick your comparison
Each page is a full breakdown — including where the other tool still leads.
ENTERPRISE BACKLINK TOOL · CREDIT-LIMITED · NO FREE TRIAL
XOVI vs. Ahrefs
Ahrefs has the best backlink database. But no free trial, no white-label reporting at any plan, and credits push heavy users from Lite ($129) to Standard ($249). XOVI covers the full agency workflow from $99, no credits, no reporting add-on.
XOVI advantages:
Reporting included
No credit system
14-day free trial
ENTERPRISE PLATFORM · REPORTING LOCKED TO BUSINESS PLAN
XOVI vs. Semrush
Semrush leads the US market. White-label reporting there starts at $499.95/month. XOVI includes it at $99/month.
XOVI advantages:
Reporting included
Lower entry cost
No annual lock-in
ESTABLISHED BRAND · REPORTING LOCKED TO MEDIUM PLAN
XOVI vs. Moz Pro
Moz Pro matches XOVI on entry price. Branded reporting needs the $179/month Medium plan.
XOVI advantages:
Reporting included
Personal onboarding
No-card trial
MODULAR PLATFORM · AGENCY PACK ADD-ON REQUIRED
XOVI vs. SE Ranking
SE Ranking is well priced. Reporting needs the Agency Pack add-on and an annual commitment.
XOVI advantages:
No add-on needed
No annual lock-in
Faster setup
TECHNICAL CRAWLER · NO TRACKING OR REPORTING
XOVI vs. Screaming Frog
Screaming Frog is the strongest technical crawler on the market. But it’s a crawler, not a platform.
XOVI advantages:
Rank tracking
Client reporting
One dashboard
ALL-IN-ONE ALTERNATIVE · REPORTING NEEDS STANDARD PLAN
XOVI vs. Serpstat
Serpstat is a solid Semrush alternative. White-label reporting still needs the $149/month Standard plan.
XOVI advantages:
Reporting included
Personal onboarding
Lower entry cost
STRAIGHT TALK
Where we don't win
We compare fair. For certain needs, another tool is the better choice.
Backlink depth
Largest, most trusted backlink database
Best for dedicated link-building specialists
Feature breadth
Biggest keyword database and PPC tools
Best for large teams running multi-channel campaigns
Brand recognition
Domain Authority is an industry-standard metric
Best when clients expect Moz metrics by name
Technical crawling
Deepest, fastest technical crawl diagnostics
Best for dedicated technical SEO audits
Configurability
Most modular setup and integrations
Best for technical teams that want full control
Emerging markets
Lower entry price for basic keyword research
Best for teams prioritizing budget over reporting depth
Budget entry
Lifetime plan for solo, self-managed SEO
Best for bloggers with no client reporting needs
SEO brings traffic, Riva gets you recommended in AI answers
Try XOVI free for 14 days.
Keyword tracking, site audits, competitor analysis, and white-label reporting in one dashboard. No credit card. No setup headache.
No credit card required · No subscription · Ends automatically