Serpstat Alternative. Full SEO Workflow.
From €99.
Why Agencies and Freelancers Look for a Serpstat Alternative
5 Key Reasons Agencies Choose XOVI Over Serpstat
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| White-label client reporting | White-label client reporting | Standard plan+ ($149/mo. monthly) |
| Professional-grade data depth | Full research depth | Feature-heavy - steeper learning curve |
| Free trial (no credit card) | 14 days, no credit card | 7-day trial available |
| Personal 1:1 onboarding | Included on all plans | Not confirmed on standard plans |
| AI visibility tracking | Riva (from $29/mo.) | ot available |
Serpstat Pricing vs. XOVI: What You Actually Pay
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| White-label client reporting | Included from €99 | Included from $149/month |
| Automated report scheduling | Included | Not a focus |
| Technical site audit depth | Full technical audit | Basic audit - limited depth |
| Competitive keyword data depth | Professional grade | Data gaps on competitive terms |
| Personal 1:1 onboarding | Included on all plans | Not available |
| AI visibility tracking | + Riva from $29/month - integrated workflow | Not available |
| AI Writer (content creation) | Included in base plan | Not available |
| PPC / paid search research | Not available | Available across plans |
| Free trial |  |
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| Starting monthly price | |
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| Personal onboarding | |
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Client Reporting and White-Label
Technical Site Audit
Rank Tracking Across Every Project
Keyword Research
Content Optimization & AI Content Generation
XOVI’s AI Writer is built directly into the platform. It generates content based on your target keywords and helps you create high-quality content faster, all within XOVI.
Competitor Analysis
Two Tools Built for Different Users
Professional SEO platform. Complete workflows. Ready from day one.
Affordable entry-level SEO. Great for getting started. Outgrown by agencies.
Start your free trial. No credit card. No commitment.
Who Each Tool Is Built For
Riva: Track Your Brand in AI Search
Traditional SEO tells you where you rank on Google. Riva shows how your business appears in AI-generated answers. You can see which queries trigger your brand, where competitors appear instead of you, and what information about your business is missing or incorrect.
Riva connects directly to your SEO projects and client reports - from visibility analysis to branded deliverables in one system, starting from $29/month.
FAQ
What is a Serpstat alternative?
A Serpstat alternative is an SEO platform with comparable features – keyword research, rank tracking, site audits, and competitor analysis – at different pricing or with a different workflow focus. XOVI delivers all essential SEO workflows from $99/month with white-label reporting included in the base plan, personal onboarding on every plan, and a 14-day free trial that requires no credit card.
Is XOVI cheaper than Serpstat for agencies?
For agencies that need white-label client reporting, yes. Serpstat’s Lite plan starts at $69/month but white-label reports require the Standard plan at $149/month (monthly) or $119/month (annually). XOVI starts at $99/month with white-label reporting included. For most agency workflows, XOVI covers more in its base plan at a lower total cost than Serpstat Standard.
Does Serpstat include white-label reporting on the entry plan?
No. Full white-label reporting is not included on Serpstat’s entry plan. Serpstat white label-reporting cost depends on the plan, but full branded reports without Serpstat’s logo are available on the Agency plan. Lower plans either include Serpstat branding or mixed branding.
With XOVI, white-label client reporting is included from the $99/month base plan, with no separate reporting add-on required.
What does XOVI offer that Serpstat doesn't?
XOVI includes white-label client reporting in the base plan without a tier upgrade, personal 1:1 onboarding on every plan, an AI Writer for content creation, and Riva for tracking brand visibility across AI tools. XOVI also offers a 14-day free trial with no credit card required. Serpstat has a stronger offering in PPC and paid search research, which XOVI does not focus on.
Which tool is better for small agencies?
For most small agencies, XOVI is the more practical choice. White-label reporting without a plan upgrade, personal onboarding to get productive fast, a streamlined workflow designed for small teams, and a 14-day free trial with no credit card required all matter when you’re running a lean operation. Serpstat is the better choice for agencies that need PPC research alongside organic SEO and are comfortable with a more feature-rich interface. Paid XOVI customers can test XOVI AI free for 14 days. Serpstat does not offer a comparable integrated AI visibility workflow.
Serpstat does not offer a comparable integrated AI visibility workflow.
Paid XOVI customers can test XOVI AI free for 14 days.
What is Riva - and is it included in the base plan?
Riva is a separate add-on or available as a standalone product, not included in the $99/month base plan. It shows how AI tools describe your business, identifies missing or incorrect information, and provides specific improvement steps. Customers can test Riva free for 14 days.
Can I migrate my Serpstat data to XOVI?
Keyword lists and domain data can be imported via CSV. The XOVI support team can help with your setup – contact them at [email protected].
Is Serpstat worth switching from?
For teams that need white-label reporting, yes. XOVI includes it from $99/month without a plan upgrade. For teams that rely on PPC research, Serpstat may be the better fit. The best way to evaluate is a direct trial – XOVI offers 14 days free with no credit card.
What are the best affordable Serpstat alternatives?
Top Serpstat alternatives include XOVI, SE Ranking, Moz Pro, and Mangools. XOVI is the best-fit option for agencies and freelancers that need white-label reporting included in the base plan, personal onboarding on every plan, and a complete SEO workflow without upgrade pressure – starting at $99/month.