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Semrush Alternative. Full SEO Workflow.
From €99.

XOVI covers keyword tracking, site audits, competitor analysis, and white-label client reports in one platform. Start a free 14-day trial. No credit card needed.
No credit card required · Setup in under 20 minutes
3.9/5
4.2/5
4.3/5
Why Teams Switch

Why Agencies and Freelancers Look for a Semrush Alternative

Semrush is powerful, but many small teams pay for features they do not use, or cannot access without upgrading. White-label reporting, extra users, and add-ons can quickly raise the real monthly cost. XOVI keeps SEO simple. Core tools, white-label reporting, onboarding, and support are included from the start. One price. No upgrade pressure.
See Everything Included From €99
QUICK COMPARISON SNAPSHOT

5 Key Reasons Agencies Choose XOVI Over Semrush

xovi xovi
White-label client reporting White-label client reporting Business plan only ($499.95/mo.)
Professional-grade data depth Full research depth $45-$100/month per additional user
Free trial (no credit card) 14 days, no credit card Separate add-on from $99/mo. per domain
Competitive keyword data depth Professional grade Data gaps on competitive terms
AI visibility tracking Riva (from $29/mo.) AI Visibility Toolkit + $99/month
PRICING COMPARISON 

Semrush Pricing vs. XOVI: What You Actually Pay

Semrush's published plan price is rarely the full cost. Pro starts at $139.95/month for one user - but white-label reporting requires the Business plan at $499.95/month. A three-person team on Guru ($249.95) pays an extra $90-$160/month in seat fees. Popular add-ons like the Trends toolkit push the cost higher. A fully functional agency setup on Semrush often runs $400-$600/month.
XOVI starts at $99/month - one price, everything included. No seat fees. No upgrade required to access white-label reporting.  
xovi xovi
White-label client reporting Included from €99 Included from Business plan at $499.95/month
Automated report scheduling Included Not a focus
Technical site audit depth Full technical audit Basic audit - limited depth
Competitive keyword data depth Professional grade Data gaps on competitive terms
Personal 1:1 onboarding Included on all plans Not available
AI visibility tracking + Riva from $29/month - integrated workflow AI Visibility Toolkit + $99/month
AI Writer (content creation) Included in base plan Not available
PPC / paid search research Not available Available across plans
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Starting monthly price check check
Personal onboarding check check
Start Free Trial
Note: All Semrush pricing based on publicly available information (May 2026). Verify current prices at semrush.com/pricing.
Note on white-label reporting: Semrush only includes white-label reporting on the Business plan at $499.95/month. On XOVI, white-label reporting is included in the base plan starting at $99/month. For agencies that deliver regular client reports, this is one of the most significant cost differences between the two platforms.
AGENCY WORKFLOWS

Client Reporting and White-Label

XOVI creates white-label client reports automatically on a schedule - branded with your logo, customized per project, and sent directly to clients.
Automated scheduling - set it and forget it
Fully branded under your logo and firm name
Project-specific customization per client
Included in XOVI from $99/month
No separate reporting tool needed
Semrush: White-label reporting available on Business plan only ($499.95/month).
Create Client Reports in Minutes
TECHNICAL SEO

Technical Site Audit

The XOVI Site Audit crawls your projects and surfaces technical errors, missing metadata, and on-page problems - each with a priority level and a specific fix recommendation.
Full technical error analysis with fix recommendations
Issues ranked by priority and severity
Connected to project management and client reports
Run a free site audit
RANK TRACKING

Rank Tracking Across Every Project

XOVI is a keyword rank tracker that updates rankings daily across all your projects, local and international, desktop and mobile, connected directly to client reports.
Daily updates across all projects
197 countries supported
Desktop and mobile tracked separately
Track Rankings Daily
DISCOVER KEYWORDS

Keyword Research

Research at professional depth. No data gaps on competitive terms.
Keyword grouping and clustering included
Question-based keywords for content planning
Competitor keyword gap analysis at full depth
Find keyword opportunities
CONTENT CREATION

Content Optimization & AI Content Generation

Create content without opening another tool.

XOVI’s AI Writer is built directly into the platform. It generates content based on your target keywords and helps you create high-quality content faster, all within XOVI.
AI-generated content based on your target keywords
Support for blog posts and website content
Included in XOVI Pro from €99/month
Create Content Faster
MARKET INSIGHTS

Competitor Analysis

Keyword overlap, visibility benchmarking, and keyword gap analysis, all directly in the dashboard. No separate exports. No extra steps.
Keyword overlap analysis 
Visibility benchmarking with OVI (Visibility Index)
Unlimited competitor domains per project
Identify competitor gaps
PLATFORM OVERVIEW

Two Tools Built for Different Users

XOVI

Professional SEO platform. Complete workflows. Ready from day one.

XOVI is an all-in-one SEO platform built for agencies, freelancers, and small teams - designed to deliver professional SEO results without enterprise complexity or enterprise pricing.
Starting at $99/month, XOVI includes rank tracking, keyword research, a full technical site audit, white-label client reporting, an AI Writer, competitor analysis, and personal onboarding. All connected in one project-based workflow.
No per-seat fees. No upgrade required for the features your team uses every day.
With Riva (from $29/month), you can also track how AI tools describe your business - identify gaps, monitor competitor mentions, and get specific recommendations for improving your AI visibility. Semrush offers a comparable feature as a separate add-on starting at $99/month per domain.Semrush offers AI visibility tracking through Semrush One, but as a separate add-on.
Choose Simpler SEO
Semrush

Enterprise breadth. Powerful data. Built for large teams.

Semrush is one of the most recognized digital marketing platforms in the world, widely used by in-house marketing teams, large agencies, and enterprise brands. It covers SEO, PPC research, content marketing, social media, and competitive intelligence in a single platform.
For teams with the budget, the headcount, and the workflows to use it fully, Semrush delivers real depth. Its keyword database, backlink index, and content marketing toolkit are standout features for organizations that have dedicated analysts.
For smaller agencies, freelancers, and lean in-house teams, the tradeoffs are real. White-label reporting requires the $499.95/month plan. The interface is complex and takes time to learn. Add-ons for AI visibility, local SEO, and market data push the real cost well beyond the listed plan price.

Ready to try a Semrush alternative that fits your workflow?

14 days free trial. All core features unlocked. Personal onboarding included. 
Start your free trial
No credit card required · No subscription · Ends automatically
THE RIGHT FIT

Who Each Tool Is Built For

is the right fit if you:
Run an agency or freelance practice and need client-ready reports without extra cost
Want white-label reporting without paying $499/month
Have a small team and don't want per-seat fees eating into margins
Want personal onboarding to get productive quickly
Need a predictable monthly cost without module add-ons
Want to track AI visibility as part of your client reporting
makes sense if you:
Need PPC research, social media analytics, and content marketing tools in one platform
Work with large datasets and need enterprise-level keyword and backlink depth
Have a dedicated team of analysts who will use the full platform
All Features Included
THE NEXT VISIBILITY CHANNEL

Riva: Track Your Brand in AI Search

SEO tracks where you rank. Riva shows whether you're actually being recommended.
Traditional SEO tells you where you rank on Google. Riva shows how your business appears in AI-generated answers. You can see which queries trigger your brand, where competitors appear instead of you, and what information about your business is missing or incorrect.
See How AI Describes Your Brand
See how AI tools currently classify your business
Identify which queries you don’t appear in
Compare yourself with competitors in AI answers
Get specific to-dos for content and technical improvements 
Find missing or incorrect information
Semrush offers AI visibility tracking through Semrush One, starting at $199/month, or as a standalone AI Visibility Toolkit add-on from $99/month per domain.
Riva integrates directly into your existing SEO workflow - from visibility analysis to client reporting in one system.
HEAR FROM XOVI CUSTOMERS
"As a link-building agency, we run around 30 disavow analyses per month. Since we started using XOVI, we save about 80% of the time. It’s a feature Ahrefs removed two years ago. With XOVI, it’s not only still available, but just as fast as it used to be."
Nico Simone
Teamlead Link Building
optimerch.de
“XOVI is a powerful SEO tool with a lot of built-in know-how. It combines monitoring, analysis, and optimization features that help me advise clients on sustainable SEO and online marketing strategies.”
Kevin
Online Marketing Expert and Consultant at Kevin Jackowski
kevin-jackowski.de
"Ubersuggest got me started. XOVI is where I do the real work." Agencies using XOVI deliver white-label site audits, rank tracking reports, and competitor analysis - all from one dashboard. No data gaps. No manual report building.
Mariana
Online Marketing at
sometra.de
"Definitely the value for money: you can manage unlimited projects, and the ranking analyses offer especially strong value for the price."
Stefanie
Owner of
WebHonesty Webagentur

FAQ

A Semrush alternative is an SEO platform with comparable core features – keyword research, rank tracking, site audits, and competitor analysis – at different pricing or with a different workflow focus. XOVI delivers all essential SEO workflows in one platform starting at $99/month, with personal onboarding, white-label reporting, and real support included from day one.

Yes. XOVI starts at $99/month and includes rank tracking, keyword research, site audit, white-label reporting, and personal onboarding. Semrush Pro starts at $139.95/month for one user – white-label reporting is only available on Business at $499.95/month. Additional user seats on Semrush cost $45-$100/month each, which means a small three-person agency on Guru could easily pay $400+ per month before any add-ons.

XOVI includes white-label reporting, personal 1:1 onboarding, and no per-seat fees in its base plan – features that either don’t exist or cost significantly more on Semrush. XOVI also offers a 14-day free trial with no credit card required, compared to Semrush’s 7-day trial that requires a credit card.

For most small agencies, XOVI is the more practical choice. White-label reporting without paying $499/month, no per-seat fees for team members, personal onboarding to get up and running fast, and a predictable monthly cost all matter when you’re running a lean operation. Semrush is the better choice for agencies with dedicated analysts, larger data requirements, and workflows that extend into PPC and content marketing research.

Semrush offers a 7-day free trial, but it requires a credit card to start. XOVI offers a 14-day free trial with no credit card required – the trial ends automatically without any action needed from you. Paid XOVI customers can test Riva free for 14 days. Semrush offers AI visibility tracking through Semrush One, but as a separate add-on.

Keyword lists and domain data can be imported via CSV. The XOVI support team can help with your setup – contact them at [email protected].

Riva is a separate AI visibility tool, not included in the $99/month base plan. It shows how AI tools describe your business, identifies missing or incorrect information, tracks competitor mentions in AI responses, and provides specific improvement steps. Paid XOVI customers can test Riva free for 14 days. 

Semrush offers comparable functionality through Semrush One or as the standalone AI Visibility Toolkit add-on starting at $99/month per domain.

Top Semrush alternatives for freelancers include XOVI, SE Ranking, Mangools, and Ahrefs. XOVI is the best-fit option for freelancers who manage client projects and need white-label reporting, automated report scheduling, and personal onboarding included in the base price – without paying for enterprise features they won’t use.

Transparency

Where Our Comparison Data Comes From 

This comparison is based on: 
Publicly available pricing from semrush.com/pricing (May 2026 - Pro $139.95/mo., Guru $249.95/mo., Business $499.95/mo. monthly)
Public XOVI product documentation (xovi.com/pricing)
Verified user reviews from g2.com, capterra.com, getapp.com, and trustradius.com
Direct use of both platforms by the XOVI team 
Feedback from agencies and freelancers who have evaluated both tools
Semrush pricing and features can change. We recommend verifying current pricing at semrush.com/pricing before making a purchase decision.