Linkbuilding has changed, and so has the definition of what a "good" backlink is. Here's all you need to know about backlinks and how to identify and remove those that can have a negative impact on your site. read more...

Now, Google will use the mobile versions of a website to evaluate their relevance for mobile users. If you are running a website, you should now be looking for an optimal mobile version of your site. We'll show you how! read more...

Creating Personas helps to streamline your online marketing strategies and upscale your sales. Find out why and how you can create Personas for your business. read more...

If you want your content to convert, identify the user intent during the keyword search and create your content accordingly. This is how it works read more...

Grow your business and create loyal customers by using vouchers in newsletters. Here are 5 smart tips on how to do it right! read more...

More and more conversions are mobile. Does your website make it easy to navigate and shop on mobile devices? If not, here are 7 tips on how to quickly improve your mobile conversion rate. read more...

Presentation of the Sidebar Definition of the Sidebar: “Sidebar” refers to the vertical area next to the main content of a website, usually equipped with “additional information” and/or “links” to other areas of the page. Here are two examples: Left Sidebar: Typically, the left sidebar is used as an additional navigation element next to the... read more...

EU parliament voted for a controversial copyright reform, which makes social platforms liable for copyright issues of their user's content. The result are upload filters and the end of the internet as we know it. read more...

In SERPs, the snippet is the one thing that attracts users to your site. We show you how to optimize your snippets using the AIDA principle and creating irresistible title and description. read more...

The online marketing topic search engine optimization should always be understood as a demand-oriented marketing tool with which webmasters and online shop operators can generate target group relevant and conversion-strong traffic via the organic search engine. In order for webmasters to really benefit from the search engines, it is particularly important that they adapt their... read more...