Evaluations are essential for social media. When it comes to websites, however, “like” data from social media platforms is hardly noticed. They also have no positive influence on user decisions. This is the result of the current Eye-Tracking-Study of the start-up EYEVIDO and the eMBIS Academy for Online Marketing. Hardly Any Views. No Effect. Social... read more...

First things first: This is not about stealing ideas. However, especially when the first steps in content marketing are imminent, it is worth taking a look at one’s own industry for strategic planning. This makes it possible to learn a lot about not just the needs, interests and wishes of users – but also about... read more...

Many webmasters and online shop operators are nowadays dependent on the target group-relevant traffic via the organic search engine to survive on the market. However, so that they can benefit from search engine traffic in the long term, it is essential that the sites of their own online presence are optimized in such a way... read more...

Search engine optimization belongs to the online marketing fields that are subject to constant change, which means that webmasters need continuous training if they want to sustainably gain target group-relevant traffic through organic search. As this training usually takes a lot of time, there is a growing demand for practical SEO Onpage instructions on how... read more...

Good Introduction to Content Marketing Where am I and how many? There is a wide range of channels for content distribution. Not least because there are already some established platforms in the social media sector that are hard to ignore. Facebook, YouTube, Xing, Wikipedia, Twitter and Instagram all offer custom content publishing options. And do... read more...

How attractive are AdWords brand ads? EYEVIDO and the eMBIS Academy have investigated this issue in an eye tracking study. The result: AdWords brand ads can clearly attract viewers’ interest compared to organic search results. Well-designed advertising content appears relevant and attracts users to click on the respective offer links more quickly. Samples of 130... read more...

More Efficient Optimization You are reaching the right target groups at the right time and on the perfect advertising space? Programmatic Advertising will provide you just that. In the general sense, Programmatic is a system in which certain advertising spaces are automatically bought and sold in real time and then controlled. The matching advertisements are... read more...

Nowadays, the smartphone is available everywhere. We are online everywhere and the next web search is just a tap away, whether on the train, at the desk or in the bathroom. Mobile traffic has long since been outranking regular desktop traffic for most search queries. Google has anticipated this trend and has already raised the... read more...

When calculating its rankings, Google relies on algorithms which are designed to get smarter over time. But the technology isn’t always enough. Particularly in cases of user feedback, it’s still necessary for the actual teams to get involved and adjust the algorithms accordingly. There’s also the Webspam team, responsible for dishing out manual penalties. But... read more...

Reducing bounce rate – 6 top tips for happier users! Online shop owners, bloggers and webmasters aren’t just aiming to entertain their users; they usually also have clear conversion targets. Over the years however, user expectations have soared at the same rate as search engine requirements and webmasters face an increasingly difficult challenge to satisfy... read more...