SEO Blog

  • Google has finished rolling out the June 2026 spam update. It launched on June 24 and wrapped up on June 26, a roughly two-day rollout. For context, the March 2026 spam update finished in under a day, while the August 2025 one took nearly four weeks. If your rankings moved in the back half of June, this…
  • Google’s back at it again, rolling out its second big core update for 2025. It started on June 30th, and honestly, the search results are already looking like a roller coaster. Expect the chaos to last up to three weeks. So yeah, buckle up. Here’s the deal: what changed, who’s getting slammed, and how XOVI…
  • As of July 2023, Google no longer supports Universal Analytics (UA). If you're still using a UA property (e.g., UA-XXXXXXXXX), no new data is being collected. That’s why you might see empty reports in your web analytics tool. What to do now: Set up a Google Analytics 4 (GA4) property Connect it to your website…
  • Google released its first major core update of the year on March 27, 2025. This update brought significant shifts in how websites are ranked across search results. In this article, you will learn what changed, which types of content were affected the most, and how to use XOVI to analyze, adapt, and improve your website’s…