Google’s back at it again, rolling out its second big core update for 2025. It started on June 30th, and honestly, the search results are already looking like a roller coaster. Expect the chaos to last up to three weeks. So yeah, buckle up.
Here’s the deal: what changed, who’s getting slammed, and how XOVI can keep you sane.
What’s Different This Time?
Google keeps repeating the same old mantra: “helpful content wins.” Cute. But if you peek at the actual data, you’ll spot a few trends:
- Content that’s genuinely made for real people? Doing better.
- Cookie-cutter affiliate pages? Getting the boot.
- User experience and credibility matter way more now.
- Spammy, unchecked AI articles? Gone.
New wrinkle: AI Overviews are messing with the SERPs.
Even if your content didn’t lose rankings, it might’ve lost clicks. Google’s AI-generated summaries now answer a lot of queries upfront, pushing down traditional results. So:
- You might rank #1 and still get less traffic.
- Only credible, structured content is getting cited in AI Overviews.
- Thin or unverified pages don’t stand a chance.
Basically, if you coasted through March’s update, don’t get cocky. Even solid sites are feeling the heat this round.
Check Google’s official update timeline if you love dashboards: Google Search Status Dashboard – June 2025 Core Update
Were You Hit? Here’s How to Tell
Time for a gut check. Look for stuff like:
- Traffic nosedives after June 30
- Top keywords tanking
- Pages that used to crush it suddenly buried
- Big shifts in blog and review rankings
XOVI makes spotting these changes less painful. Just pit your rankings from before and after the update. Watch for those ugly drops.
Okay, Now What?
Can you “fix” a core update? Not really. But you can fight back smart:
- Audit pages that lost ground: structure, depth, links, the works
- Beef up trust: add bios, cite sources, show you know your stuff
- Axe or combine thin, pointless pages
- Make your site easier to read and faster to load
- Write for humans, not robots (seriously, stop keyword stuffing)
No more shortcuts. Google’s not falling for cheap tricks.
Why XOVI Should Be Your Sidekick
Guesswork? No thanks. XOVI shows you exactly what’s changed and what to do next.
- See which pages and keywords lost visibility
- Spy on competitors who somehow gained ground
- Audit your on-page SEO for quality signals
- Get real, data-backed content tips
- Track trends as this update rolls out
Basically, XOVI lets you fix what matters and get back in the game, fast.
Bottom Line
Every core update is a massive reality check. The winners are sites that are clear, legit, and actually helpful. If you took a hit, don’t panic. Use it as your cue to rebuild smarter.
XOVI’s your toolkit for spotting problems, tracking what’s working, and making moves with confidence.
Curious about how Google runs these updates? Dive into Google’s official docs if you’ve got the patience.
Flashback: Earlier Updates
This is only the second core update of 2025. The last one landed in March and wrapped up on the 27th. That followed the notorious March 2024 update, which dragged on for 45 days. Yeah, that was brutal.
If you made changes after the last shakeup, now’s the time to see if they paid off. If not, July’s your do-over. Less guessing, more clarity, better rankings.
👉 Ready to see how your site was affected? Start your XOVI trial