Why I still enjoy using XOVI
after more than 15 years in SEO
Who I am
Hi, I’m Jörg Schimke. I’ve been an SEO freelancer for many years and support small and mid-sized businesses, service providers, and self-employed professionals who want to improve their online visibility. My focus is on relevant content, and together with my freelancer team I cover the full range of online marketing. Someone is always available, even when I’m not at my desk.
Before freelancing, I worked at a publishing company. I set up SEO there and helped create early SEO offerings for small businesses.
The tool problem
Working with several tools in parallel takes time. Pulling data together and creating reports used to be frustrating and slow. I needed a tool that scaled without forcing me into endless spreadsheets.
Why XOVI
XOVI was already my first choice back in the publishing company. Strong price-performance, scalable from one to ten projects, and still my go-to today. Many tools came and went. XOVI stayed. More than 15 years.
“There are tools you try once. And then there is XOVI. It stays”
– Jörg Schimke
What I use the most
I start every new project with the 25 million keyword database and add custom keyword sets as I go.
What I like about XOVI:
- Location-based rankings that actually reflect where local clients operate. A nationwide ranking is useless when your client only works in Cologne.
- Keyword clusters that help me structure services, map categories, and analyze performance clearly. Very helpful for more complex projects.
How XOVI supports my daily work
After every SEO measure, whether it’s technical work, metadata, or content, I check the impact with the Site Audit Tool. In the Rank Tracker Tool, I use markers to see ranking changes in context.
Reports are automated, adapted to each client, and easy to understand. Clients get clarity and direction, and it leads to real conversations instead of sending pages of numbers.
Measurable results
- +17% visibility in three months for a service provider with four business areas, thanks to clustering and local monitoring.
- Top 5 positions for a moving company in southern Germany after identifying keyword gaps with XOVI and filling them with targeted content.
My conclusion
“XOVI is a strong fit for SEOs handling many projects or for in-house teams that cannot focus on SEO full time. Simple, structured, and dependable.”