When Google quietly changed how search results could be collected in September 2025, the entire SEO industry felt the impact overnight. Most SEO tools suddenly lost visibility beyond the first page of results, along with the ability to show how keywords perform outside the Top 10.
At XOVI, we took the time to evaluate this change carefully. Over the following weeks, we collected feedback from customers, analyzed different tracking options, and decided on an approach that would protect data quality while keeping reports meaningful.
The result is our new Top 50 rank tracking system, designed to deliver the same reliable visibility data, updated daily, without any changes to your plan or your price.
Note: The rollout is planned for mid-November 2025.
In this article, we’ll look at what happened, why it matters, and how XOVI turned a global limitation into a smarter, faster, and cleaner tracking experience.
TL;DR for readers skimming
- XOVI’s rank tracking now focuses on the Top 50 results for each project, updated daily.
- Visibility data now updates with cleaner and more stable trends.
- There are no price or setup changes, only smarter tracking that keeps your SEO reporting accurate and ready for the future.
Understand What Changed in Google’s Search Data
Until recently, Google allowed SEO tools to retrieve up to 100 organic results per query through a parameter called num=100.
That meant rank trackers could collect the full first ten pages of results in one request, providing deep visibility for every keyword.
In mid-September 2025, Google removed support for num=100, limiting access to only 10 results per page.This was not a minor change; it completely reshaped how SEO platforms can gather search data.
For SEO professionals, it meant that tools could no longer show where a site ranked on page two, three, or beyond unless they rebuilt their systems for collecting and processing ranking data.
See How This Affected Rank Tracking Tools
When Google flipped that switch, many SEO tools lost access to deeper SERPs overnight. Reports suddenly looked incomplete, with rankings beyond position 10 disappearing or being marked as “lost.”
Some platforms paused updates or limited tracking to the Top 10 entirely. Others continued collecting partial data, which resulted in unstable visibility scores and inconsistent reports.
This was not a user mistake; it was a fundamental change across the entire industry. Any platform still claiming to track “Top 100” results after September 2025 is most likely extrapolating or estimating data instead of retrieving it directly from Google.
Discover How XOVI Solved It – Smarter Tracking, Same Price
XOVI’s team rebuilt our rank tracking engine from the ground up to work within Google’s new constraints.
The result: a smarter system focused on accuracy, speed, and stability – not just depth.
Here’s what’s new:
- Daily tracking for your Top 50 results
Your most important keywords now update faster, giving you clearer and more reliable performance trends.
- Improved visibility stability
Reports now show smoother visibility trends and more consistent data for agencies and clients.
- Smarter project updates
Inactive projects are updated less often so active ones process faster and more accurately.
- No plan or price changes
All XOVI users benefit automatically. No upgrade or setup need
With XOVI, you can still track and compare visibility across all your domains.
The system automatically adapts to Google’s new result limits while keeping your data complete, consistent, and comparable across time.
“With XOVI, you can monitor your full visibility even under Google’s new data limits – our daily Top 50 tracking ensures you never lose sight of what really drives your SEO results.”
Why Focusing on the Top 50 Makes More Sense
It is tempting to think that more data always means better insights, but when it comes to SEO rankings, that is not always true.
Nearly 95 percent of clicks happen within the first 50 results, and more than 80 percent occur on the first two pages. The reality is that rankings beyond position 50 rarely generate measurable traffic.
By focusing tracking on the Top 50 results, XOVI delivers cleaner data and more meaningful trends. You can spot real changes in your visibility without the noise of unstable long-tail positions or temporary rankings buried on later pages.
In short, less clutter and more clarity. Your reports now reflect the competition that truly matters, helping you track ranking movements with greater precision.
What This Means for You
Here’s what you’ll notice in your reports: – Reliable daily updates for all active keywords – Consistent visibility trends with fewer unexplained jumps – Faster dashboard performance across projects – No setup changes or extra cost
The rollout of the new tracking system begins on October 20, 2025, and will take about three weeks. All XOVI projects will automatically transition by mid-November 2025.
All projects automatically transitioned to the new system in November 2025.
If you manage multiple clients or large keyword sets, you’ll also benefit from improved project stability and shorter report generation times.
If you manage multiple clients or large keyword sets, you will also benefit from improved project stability and shorter report generation times.
For agencies that still need deeper ranking views, we’re testing an optional Top 100 add-on – designed to expand visibility depth for enterprise-scale projects without sacrificing data reliability.More details on this feature will be shared soon.
Short Summary
- Google removed the num=100 parameter, limiting all SEO tools to the Top 10 results.
- XOVI rebuilt its tracking system to deliver daily Top 50 data that is faster, cleaner, and more reliable.
- You now get stable and comparable visibility reports at no additional cost.
- An optional Top 100 add-on for agencies is currently in testing.
FAQs
- Why can’t SEO tools fetch 100 results anymore?
Because Google permanently disabled the num=100 parameter. Now only the first 10 results per page are available, requiring rank trackers to redesign how they collect data. - Does this mean I lost my rankings beyond page 1?
No – your site still ranks where it did. What changed is how that data can be collected. XOVI’s new system ensures you still see consistent visibility trends for your Top 50 results. - Will my historical data still match?
Yes. We’ve aligned the new tracking data with your previous reports so all results remain consistent and comparable over time. - Do I need to update anything in my XOVI projects? No action needed. The transition is automatic and already active for all users.
- Can I track beyond the Top 50 again in the future?
Yes – we’re testing a dedicated Top 100 add-on for agencies that need deeper insights.
Final Thoughts
Google’s recent update reshaped how every SEO platform tracks rankings. While many tools struggled with data loss, XOVI chose to evolve by building a smarter, faster, and more reliable tracking system that focuses on what truly matters: your visibility where users click. You still get comprehensive daily insights, consistent visibility trends, and stable reporting. All at the same price.
Next Steps
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