New: Riva - Track Your Brand Across AI Tools
Ahrefs Alternative. Full SEO Workflow.
From $99.
XOVI covers keyword tracking, site audits, competitor analysis, and white-label client reports in one platform. Start a free 14-day trial. No credit card needed.
No credit card required · Setup in under 20 minutes
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Why Teams Switch
Why Agencies and Freelancers Look for an Ahrefs Alternative
Ahrefs earns its reputation with a top-tier backlink database, but comes with no free trial, credit limits on the $129/month Lite plan, no white-label reporting, and no personal onboarding. XOVI covers the full SEO workflow at one transparent price ($99/month) with white-label reporting, onboarding, and support all included.
See Everything Included From €99
QUICK COMPARISON SNAPSHOT
5 Key Reasons Agencies Choose XOVI Over Ahrefs
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| Starting price (Monthly) | $99/month - all features included | $129/month (Lite) - credit limits apply |
| Free trial | ✓ 14 days, no credit card required | ✗ No free trial available |
| White-label reporting | ✓ Included from $99 | ✗ Not available at any plan level |
| Personal 1:1 onboarding | ✓ Included | ✗ Not available |
| AI visibility tracking | Riva (from $29/mo.) | +$199/month per AI platform |
PRICING COMPARISON
Ahrefs Pricing vs. XOVI: What You Actually Pay
Ahrefs Lite starts at $129/month but runs on a monthly credit system. Teams doing intensive keyword research, backlink analysis, and competitor audits routinely exhaust those credits and upgrade to Standard at $249/month. There is no free trial. White-label reporting is not available at any plan level. Personal onboarding is not offered.
Start Free TrialXOVI starts at $99/month with no credit limits, no free-trial barrier, and white-label reporting included from day one. One price. Everything your team needs.
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| White-label client reporting | Included | Not available |
| Automated report scheduling | Included | Not a focus |
| Technical site audit depth | Full technical audit | Basic audit - limited depth |
| Competitive keyword data depth | Professional grade | Data gaps on competitive terms |
| Personal 1:1 onboarding | Included on all plans | Not available |
| AI visibility tracking | + Riva from $29/month - integrated workflow | Brand Radar add-on: $199/month per AI platform |
| AI Writer (content creation) | Included in base plan | Not available (Content Kit add-on at $299/month covers AI-assisted content, but it's not a writer) |
| PPC / paid search research | Not available | Available across plans |
| Free trial |  |
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| Starting monthly price | $99/month | $129/month (Lite) |
| Personal onboarding | |
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Note: All Ahrefs pricing based on publicly available information (May 2026). Verify current prices at ahrefs.com/pricing.
Note on white-label reporting: Ahrefs does not offer white-label client reporting at any plan level. On XOVI, white-label reporting is included in the base plan starting at $99/month. For agencies that deliver regular branded reports to clients, this is a fundamental difference between the two platforms.
AGENCY WORKFLOWS
Client Reporting and White-Label
XOVI creates white-label client reports automatically on a schedule - branded with your logo, customized per project, and sent directly to clients.
Automated scheduling - set it and forget it
Fully branded under your logo and firm name
Project-specific customization per client
Included in XOVI from $99/month
No separate reporting tool needed
Ahrefs: White-label reporting not available at any plan level.
Create Client Reports in Minutes
TECHNICAL SEO
Technical Site Audit
The XOVI Site Audit crawls your projects and surfaces technical errors, missing metadata, and on-page problems - each with a priority level and a specific fix recommendation.
Full technical error analysis with fix recommendations
Issues ranked by priority and severity
Connected to project management and client reports
RANK TRACKING
Rank Tracking Across Every Project
XOVI is a keyword rank tracker that updates rankings daily across all your projects, local and international, desktop and mobile, connected directly to client reports.
Ahrefs also provides strong rank tracking, but on the Lite plan, intensive use competes with your keyword research and backlink credits.
Ahrefs also provides strong rank tracking, but on the Lite plan, intensive use competes with your keyword research and backlink credits.
Daily updates across all projects
197 countries supported
Desktop and mobile tracked separately
DISCOVER KEYWORDS
Keyword Research
Research at professional depth. No data gaps on competitive terms.
Ahrefs has an extensive keyword database and is genuinely strong here - particularly for large-scale content research.
The difference is workflow: XOVI connects keyword research directly to rank tracking and client reports, with no context switching.
Ahrefs has an extensive keyword database and is genuinely strong here - particularly for large-scale content research.
The difference is workflow: XOVI connects keyword research directly to rank tracking and client reports, with no context switching.
Keyword grouping and clustering included
Question-based keywords for content planning
Competitor keyword gap analysis at full depth
AI Writer for content creation - included in base plan
CONTENT CREATION
Content Optimization & AI Content Generation
Create content without opening another tool.
XOVI’s AI Writer is built directly into the platform. It generates content based on your target keywords and helps you create high-quality content faster, all within XOVI.
XOVI’s AI Writer is built directly into the platform. It generates content based on your target keywords and helps you create high-quality content faster, all within XOVI.
AI-generated content based on your target keywords
Support for blog posts and website content
Included in XOVI Pro from €99/month
MARKET INSIGHTS
Competitor Analysis
Keyword overlap, visibility benchmarking, and keyword gap analysis, all directly in the dashboard.
No separate exports. No extra steps.
Keyword overlap analysis
Visibility benchmarking with OVI (Visibility Index)
Unlimited competitor domains per project
PLATFORM OVERVIEW
Two Tools Built for Different Users
XOVI
Professional SEO platform. Complete workflows. Ready from day one.
XOVI is an all-in-one SEO platform built for agencies, freelancers, and small teams - designed to deliver professional SEO results without enterprise complexity or enterprise pricing.
Starting at $99/month, XOVI includes rank tracking, keyword research, a full technical site audit, white-label client reporting, an AI Writer, competitor analysis, and personal onboarding. All connected in one project-based workflow.
No per-seat fees. No upgrade required for the features your team uses every day.
With Riva (from $29/month), you can also track how AI tools describe your business - identify gaps, monitor competitor mentions, and get specific recommendations for improving your AI visibility. Ahrefs does not offer a comparable workflow.
Ahrefs
Deep data for advanced SEOs. Best-in-class backlinks. Built for research-heavy teams.
Ahrefs is one of the most data-rich SEO platforms available. Its backlink index is widely considered the most comprehensive on the market, and its keyword research tools are used by content teams, affiliate marketers, and enterprise SEOs who need large-scale research capabilities.
For teams doing deep backlink work, competitive research, and content gap analysis at scale, Ahrefs delivers real value. Experienced SEOs get a lot out of it.
For smaller agencies, freelancers, and lean in-house teams, the tradeoffs are real. No free trial. Credit limits on the entry plan. No white-label reporting at any level. No personal onboarding. For teams that need client-facing workflows, a simpler daily workflow, and predictable pricing, those gaps matter.
Ready to try a Ahrefs alternative that fits your workflow?
14 days free trial. All core features unlocked. Personal onboarding included.
Start your free trialNo credit card required · No subscription · Ends automatically
THE RIGHT FIT
Who Each Tool Is Built For
is the right fit if you:
Run an agency or freelance practice and need client-ready reports without extra cost
Want white-label reporting without paying $499/month
Have a small team and don't want per-seat fees eating into margins
Want personal onboarding to get productive quickly
Need a predictable monthly cost without module add-ons
Want to track AI visibility as part of your client reporting
makes sense if you:
Do intensive backlink research and need the deepest link database available
Run content-led growth programs and use Content Explorer regularly
Work with large keyword datasets and need enterprise-level research depth
Are an experienced SEO who doesn't need onboarding or guided setup
THE NEXT VISIBILITY CHANNEL
Riva: Track Your Brand in AI Search
SEO tracks where you rank. Riva shows whether you're actually being recommended.
Traditional SEO tells you where you rank on Google. Riva shows how your business appears in AI-generated answers. You can see which queries trigger your brand, where competitors appear instead of you, and what information about your business is missing or incorrect.
See How AI Describes Your BrandTraditional SEO tells you where you rank on Google. Riva shows how your business appears in AI-generated answers. You can see which queries trigger your brand, where competitors appear instead of you, and what information about your business is missing or incorrect.
See how AI tools currently classify your business
Identify which queries you don’t appear in
Compare yourself with competitors in AI answers
Get specific to-dos for content and technical improvements
Find missing or incorrect information
Ahrefs does not offer AI visibility tracking. Riva integrates directly into your existing SEO and reporting workflow - from visibility analysis to branded client reports in one system.
Paid XOVI customers get a free 14-day Riva trial · Add-on from $29/month
Paid XOVI customers get a free 14-day Riva trial · Add-on from $29/month
HEAR FROM XOVI CUSTOMERS
"As a link-building agency, we run around 30 disavow analyses per month. Since we started using XOVI, we save about 80% of the time. It’s a feature Ahrefs removed two years ago. With XOVI, it’s not only still available, but just as fast as it used to be."
“XOVI is a powerful SEO tool with a lot of built-in know-how. It combines monitoring, analysis, and optimization features that help me advise clients on sustainable SEO and online marketing strategies.”
"Ubersuggest got me started. XOVI is where I do the real work." Agencies using XOVI deliver white-label site audits, rank tracking reports, and competitor analysis - all from one dashboard. No data gaps. No manual report building.
"Definitely the value for money: you can manage unlimited projects, and the ranking analyses offer especially strong value for the price."
FAQ
What is a Ahrefs alternative?
An Ahrefs alternative is an SEO platform with comparable core features – keyword research, rank tracking, backlink analysis, and site audits – at different pricing or with a different workflow focus. XOVI delivers all essential SEO workflows from $99/month with white-label reporting, personal onboarding, and no credit limits – and a 14-day free trial that requires no credit card.
Is XOVI cheaper than Ahrefs?
Yes. XOVI starts at $99/month and includes rank tracking, keyword research, site audit, white-label reporting, and personal onboarding with no credit limits. Ahrefs Lite starts at $129/month with a credit system that limits intensive research. Teams doing regular agency work typically upgrade to Standard at $249/month. All Ahrefs pricing is based on publicly available information. Verify at ahrefs.com/pricing.
What does XOVI do that Ahrefs doesn't?
XOVI includes white-label client reporting, personal 1:1 onboarding, no credit limits, an AI Writer, and Riva for tracking brand visibility across AI tools – none of which are available in Ahrefs. XOVI also offers a 14-day free trial with no credit card required. Ahrefs is stronger on backlink database depth and Content Explorer for large-scale research.
Which tool is better for small agencies?
For most small agencies, XOVI is the more practical choice. White-label reporting without a separate tool, personal onboarding, no credit limits, and a 14-day free trial all matter when you’re running a lean operation with client deliverables to meet. Ahrefs is the better choice for agencies that do intensive backlink research and content gap analysis as their core daily work and have experienced SEOs who don’t need guided setup.
Does Ahrefs offer a free trial?
No. Ahrefs does not offer a free trial. The lowest entry point is the Lite plan at $129/month, billed monthly. XOVI offers a 14-day free trial with no credit card required – the trial ends automatically without any action needed from you.
What is Riva - and is it included in the base plan?
Riva is a separate add-on, not included in the $99/month base plan. It shows how AI tools describe your business, identifies missing or incorrect information, tracks competitor mentions in AI responses, and provides specific improvement steps. Paid XOVI customers can test Riva free for 14 days. Ahrefs does not offer a comparable AI visibility workflow.
Can I migrate my Ahrefs data to XOVI?
Domains and keyword lists can be imported via CSV. The XOVI support team can help with your setup – contact them at [email protected].
What are the best Ahrefs alternatives for freelancers?
Top affordable Ahrefs alternatives include XOVI, SE Ranking, Mangools, and Moz. XOVI is the best-fit option for agencies and freelancers that need white-label reporting, personal onboarding, a complete SEO workflow, and a free trial – starting at $99/month with no credit limits.
Transparency
Where Our Comparison Data Comes From
This comparison is based on:
Publicly available pricing from ahrefs.com/pricing (May 2026 - Lite $129/mo., Standard $249/mo., Advanced $449/mo. monthly)
Public XOVI product documentation (xovi.com/pricing)
Verified user reviews from g2.com, capterra.com, getapp.com, and trustradius.com
Direct use of both platforms by the XOVI team
Feedback from agencies and freelancers who have evaluated both tools
Ahrefs pricing and features can change. We recommend verifying current pricing at ahrefs.com/pricing before making a purchase decision.