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Moz Pro Alternative. Full SEO Workflow.
From €99.

XOVI covers keyword tracking, site audits, competitor analysis, and white-label client reports in one platform. Start a free 14-day trial. No credit card needed.
No credit card required · Setup in under 20 minutes
3.9/5
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Why Teams Switch

Why Agencies and Freelancers Look for an Moz Pro Alternative

Moz is trusted, especially for Domain Authority, Link Explorer, and Site Crawl. But small teams often need more than learning tools and authority metrics. Branded client reporting requires a higher plan, the trial asks for a credit card, and personal onboarding is not included. XOVI focuses on daily agency work: SEO audits, backlink checks, OVI visibility tracking, white-label reporting, onboarding, and support from the start. One workflow. One clear price. 
See Everything Included From €99
QUICK COMPARISON SNAPSHOT

5 Key Reasons Agencies Choose XOVI Over Moz Pro

xovi xovi
Starting price (Monthly) $99/month - all features included Starting from $39/mo-basic features
Free trial ✓ 14 days, no credit card required ✓ 7 Days, need credit card
White-label reporting ✓ Included from $99 Medium plan only ($179/mo. monthly)
Personal 1:1 onboarding ✓ Included ✗ Not available
AI visibility tracking Riva (from $29/mo.) ✗ Not available
PRICING COMPARISON 

Moz Pro Pricing vs. XOVI: What You Actually Pay

Moz Pro Standard at $99/month looks like a direct price match to XOVI - but it does not include branded client reporting. To access Moz's branded reports, you need the Medium plan at $179/month monthly (or $143/month annually). Extra user seats cost $25+/month each on top of any plan. And the 7-day free trial requires a credit card to start. 

XOVI starts at $99/month with white-label reporting included, a 14-day free trial that requires no credit card, and personal onboarding on every plan. 
Start Free Trial
xovi xovi
White-label client reporting Included From $179
Automated report scheduling Included Not a focus
Technical site audit depth Full technical audit Basic audit - limited depth
Competitive keyword data depth Professional grade Data gaps on competitive terms
Personal 1:1 onboarding Included on all plans Not available
AI visibility tracking + Riva from $29/month - integrated workflow Not available
AI Writer (content creation) Included in base plan Not available
PPC / paid search research Not available Available across plans
Free trial check check
Starting monthly price $99/month $99/month (Lite)
Personal onboarding check check
Note: All Moz Pro pricing based on publicly available information (May 2026). Annual billing saves approximately 20%. Verify current prices at moz.com/products/pro/pricing.
Note on branded reporting: Moz Pro's branded reports are only available on the Medium plan ($179/month monthly or $143/month annually) and above. The Standard plan at $99/month does not include this feature. On XOVI, white-label reporting is included in the base plan at $99/month with no tier upgrade required.
AGENCY WORKFLOWS

Client Reporting and White-Label

XOVI creates white-label client reports automatically on a schedule - branded with your logo, customized per project, and sent directly to clients.
Automated scheduling - set it and forget it
Fully branded under your logo and firm name
Project-specific customization per client
Included in XOVI from $99/month
No separate reporting tool needed
Moz Pro: Branded reports available on Medium plan only ($179/month monthly or $143/month annually).
Create Client Reports in Minutes
TECHNICAL SEO

Technical Site Audit

The XOVI Site Audit crawls your projects and surfaces technical errors, missing metadata, and on-page problems - each with a priority level and a specific fix recommendation.
Full technical error analysis with fix recommendations
Issues ranked by priority and severity
Connected to project management and client reports
Run a free site audit
RANK TRACKING

Rank Tracking Across Every Project

XOVI is a keyword rank tracker that updates rankings daily across all your projects, local and international, desktop and mobile, connected directly to client reports.
Daily updates across all projects
197 countries supported
Desktop and mobile tracked separately
Track Rankings Daily
DISCOVER KEYWORDS

Keyword Research

Research at professional depth. No data gaps on competitive terms.
Keyword grouping and clustering included
Question-based keywords for content planning
Competitor keyword gap analysis at full depth
AI Writer for content creation - included in base plan
Find keyword opportunities
CONTENT CREATION

Content Optimization & AI Content Generation

Create content without opening another tool.

XOVI’s AI Writer is built directly into the platform. It generates content based on your target keywords and helps you create high-quality content faster, all within XOVI.
AI-generated content based on your target keywords
Support for blog posts and website content
Included in XOVI Pro from €99/month
Create Content Faster
MARKET INSIGHTS

Competitor Analysis

Keyword overlap, visibility benchmarking, and keyword gap analysis, all directly in the dashboard. No separate exports. No extra steps.
Keyword overlap analysis 
Visibility benchmarking with OVI (Visibility Index)
Unlimited competitor domains per project
Identify competitor gaps
PLATFORM OVERVIEW

Two Tools Built for Different Users

XOVI

Professional SEO platform. Complete workflows. Ready from day one.

XOVI is an all-in-one SEO platform built for agencies, freelancers, and small teams - designed to deliver professional SEO results without enterprise complexity or enterprise pricing.
Starting at $99/month, XOVI includes rank tracking, keyword research, a full technical site audit, white-label client reporting, an AI Writer, competitor analysis, and personal onboarding. All connected in one project-based workflow.
No per-seat fees. No upgrade required for the features your team uses every day.
With Riva (from $29/month), you can also track how AI tools describe your business - identify gaps, monitor competitor mentions, and get specific recommendations for improving your AI visibility. Moz Pro does not offer a comparable workflow.
Choose Simpler SEO
Moz Pro

Affordable entry-level SEO. Great for getting started. Outgrown by agencies.

Moz has been a fixture in the SEO industry since 2004. Domain Authority is one of the most recognized metrics in the field, and Moz's educational content - the Moz Blog, Whiteboard Friday, and the Beginner's Guide to SEO - have introduced hundreds of thousands of marketers to SEO concepts. 
For in-house marketers, beginners, and teams that prioritize educational resources and accessible SEO metrics, Moz delivers real value. The Starter plan at $49/month provides a low-friction entry point for basic tracking needs. 
Personal onboarding is not confirmed as a standard feature on entry plans. 

Ready to try a Moz Pro alternative that fits your workflow?

14 days free trial. All core features unlocked. Personal onboarding included. 
Start your free trial
No credit card required · No subscription · Ends automatically
THE RIGHT FIT

Who Each Tool Is Built For

is the right fit if you:
Need white-label client reports without paying for a higher-tier plan
Want a free trial with no credit card required 
Want personal onboarding to get productive quickly 
Manage multiple client projects and need automated reporting 
Want to track AI visibility as part of your client workflow 
Need a predictable monthly cost without per-seat fees 
makes sense if you:
Need PPC and paid search research alongside organic SEO
Want a lower entry-level price and don't need reporting on the base plan 
Work across multiple international markets and need broad geographic data 
All Features Included
THE NEXT VISIBILITY CHANNEL

Riva: Track Your Brand in AI Search

SEO tracks where you rank. Riva shows whether you're actually being recommended.
Traditional SEO tells you where you rank on Google. Riva shows how your business appears in AI-generated answers. You can see which queries trigger your brand, where competitors appear instead of you, and what information about your business is missing or incorrect.
See How AI Describes Your Brand
See how AI tools currently classify your business
Identify which queries you don’t appear in
Compare yourself with competitors in AI answers
Get specific to-dos for content and technical improvements 
Find missing or incorrect information
Moz Pro does not offer AI visibility tracking as a workflow.
Riva connects directly to your SEO projects and client reports - from visibility analysis to branded deliverables in one system, starting from $29/month.
HEAR FROM XOVI CUSTOMERS
"As a link-building agency, we run around 30 disavow analyses per month. Since we started using XOVI, we save about 80% of the time. It’s a feature Ahrefs removed two years ago. With XOVI, it’s not only still available, but just as fast as it used to be."
Nico Simone
Teamlead Link Building
optimerch.de
“XOVI is a powerful SEO tool with a lot of built-in know-how. It combines monitoring, analysis, and optimization features that help me advise clients on sustainable SEO and online marketing strategies.”
Kevin
Online Marketing Expert and Consultant at Kevin Jackowski
kevin-jackowski.de
"Ubersuggest got me started. XOVI is where I do the real work." Agencies using XOVI deliver white-label site audits, rank tracking reports, and competitor analysis - all from one dashboard. No data gaps. No manual report building.
Mariana
Online Marketing at
sometra.de
"Definitely the value for money: you can manage unlimited projects, and the ranking analyses offer especially strong value for the price."
Stefanie
Owner of
WebHonesty Webagentur

FAQ

A Moz Pro alternative is an SEO platform with comparable core features, including keyword research, rank tracking, site audits, backlink analysis, and competitor analysis, but with different pricing or workflow strengths. 

XOVI is a Moz Pro alternative for agencies and freelancers that need daily SEO workflows, white-label reporting, personal onboarding, and clear pricing from $99/month. 

Moz is known for Domain Authority. XOVI does not copy or publish a Domain Authority score. 

Instead, XOVI uses the OVI, Online Value Index, to measure organic visibility in search results. OVI helps teams track how visible a domain is in Google and Bing, compare competitors, and report SEO progress over time. 

So, if you are looking for a Domain Authority alternative, XOVI gives you a visibility-focused metric instead of an authority-only score. 

XOVI includes white-label client reporting, personal 1:1 onboarding, no credit limits, an AI Writer, and Riva for tracking brand visibility across AI tools – none of which are available in Ahrefs. XOVI also offers a 14-day free trial with no credit card required. Ahrefs is stronger on backlink database depth and Content Explorer for large-scale research.

For reporting workflows, yes. Moz Pro Standard at $99/month does not include branded reporting. You need the Medium plan at $179/month monthly or $143/month annually.  

XOVI starts at $99/month with white-label reporting included. No tier upgrade required. Please verify current Moz Pro pricing at moz.com/products/pro/pricing. 

Domains and keyword lists can be imported via CSV. The XOVI support team can help with your setup – contact them at [email protected].

XOVI includes white-label client reporting in its base plan at $99/month, with no upgrade to a higher tier required. 

XOVI also includes personal 1:1 onboarding on all plans, an AI Writer for content creation, a 14-day free trial with no credit card, and Riva for tracking brand visibility across AI tools. 

Moz Pro is stronger for teams that rely heavily on Domain Authority and MozBar. onal onboarding, a complete SEO workflow, and a free trial – starting at $99/month with no credit limits.

For most small agencies, XOVI is the more practical choice. 

White-label reporting, personal onboarding, no credit card trial, and clear pricing matter when you run a lean team. Moz Pro is a strong fit for agencies that use Domain Authority as a client-facing metric or rely on MozBar for link prospecting. 

Paid XOVI customers can test XOVI AI free for 14 days. 

Riva is a separate add-on, not included in the $99/month base plan. 

It shows how AI tools describe your business, identifies missing or incorrect information, tracks competitor mentions in AI responses, and provides specific improvement steps. 

It also supports ChatGPT SEO visibility workflows by showing how your brand appears in AI-generated answers, where you are missing, and what to fix next. 

Paid XOVI customers can test Riva free for 14 days. Moz Pro does not offer a comparable AI visibility workflow. 

Top Moz Pro alternatives include XOVI, SE Ranking, Semrush, and Ahrefs. 

XOVI is the best-fit option for agencies and freelancers that need white-label reporting included in the base plan, personal onboarding, a free trial with no credit card, and XOVI AI for ChatGPT SEO visibility tracking, starting at $99/month. 

Transparency

Where Our Comparison Data Comes From 

This comparison is based on: 
Publicly available pricing from moz.com/products/pro/pricing (May 2026 - Starter $49/mo., Standard $99/mo., Medium $179/mo., Large $299/mo. monthly; annual billing saves approximately 20%) 
Public XOVI product documentation (xovi.com/pricing)
Verified user reviews from g2.com, capterra.com, getapp.com, and trustradius.com
Direct use of both platforms by the XOVI team 
Feedback from agencies and freelancers who have evaluated both tools
Moz Pro pricing and features can change. We recommend verifying current pricing at moz.com/products/pro/pricing before making a purchase decision.