New: RIVA GEO

- see how ChatGPT and other AI tools talk about your business.
New: RIVA GEO — See how ChatGPT and
other AI tools talk about your business.
Discover Riva →
New: Riva - Track Your Brand Across AI Tools

SE Ranking Alternative. Full SEO Workflow.
From €99.

XOVI covers keyword tracking, site audits, competitor analysis, and white-label client reports in one platform. Start a free 14-day trial. No credit card needed.
No credit card required · Setup in under 20 minutes
3.9/5
4.2/5
4.3/5
Why Teams Switch

Why Agencies and Freelancers Look for an SE Ranking Alternative

SE Ranking is a capable SEO platform, but small teams can run into add-on costs and plan limits as they grow. White-label reporting requires the Agency Pack, personal onboarding is not included on standard plans, and the real monthly cost can rise once teams need more client-facing features. XOVI keeps SEO simple. Core tools, white-label reporting, onboarding, and support are included from the start. One price. No upgrade pressure. 
See Everything Included From €99
QUICK COMPARISON SNAPSHOT

5 Key Reasons Agencies Choose XOVI Over SE Ranking

xovi xovi
White-label client reporting Included from $99/month Requires Agency Pack add-on from $69/month, annual billing only
Professional-grade data depth Full research depth Strong SEO data across rank tracking, site audit, keyword, backlink, and competitor tools
Free trial 14 days, no credit card 14-day free trial
Competitive keyword data depth ✓ Professional grade Included in Competitive Research, but depth depends on plan limits
AI visibility tracking Riva (from $29/mo.) AI Search add-on, separate paid add-on
PRICING COMPARISON 

SE Ranking Pricing vs. XOVI: What You Actually Pay

SE Ranking Core starts at $103.20/month (annual) or $129/month (monthly). That looks competitive - until you factor in the Agency Pack. Agencies that need white-label client reporting pay an additional $69/month on top of the annual plan. An agency on SE Ranking Core (annual) with the Agency Pack pays $172.20/month - significantly more than XOVI's $99/month base plan, which includes reporting from the start. 
  
XOVI is one price. Reporting, onboarding, and all core SEO workflows included. No annual commitment required to access any feature. 
xovi xovi
White-label client reporting Included Additional $69/month
Automated report scheduling Included Not a focus
Technical site audit depth Full technical audit Basic audit - limited depth
Competitive keyword data depth Professional grade Data gaps on competitive terms
Personal 1:1 onboarding Included on all plans Not available
AI visibility tracking + Riva from $29/month - integrated workflow Not available
AI Writer (content creation) Included in base plan Not available
PPC / paid search research Not available Available across plans
Free trial check check
Starting monthly price $99/month Starts at $103.20/month (annual)
Personal onboarding check check
Start Free Trial
Note: All SE Ranking pricing is based on publicly available information from May 2026. Verify current prices at seranking.com/subscription before publishing. SE Ranking lists the Agency Pack as an annual-billing-only add-on for white-label reporting and client-facing agency tools. 
Note on white-label reporting: SE Ranking’s white-label reporting requires the Agency Pack, which costs $69/month and is available with annual billing only. It is not included as a standard monthly-plan feature. With XOVI, white-label reporting is included in the base plan from $99/month, with no separate reporting add-on required. 
AGENCY WORKFLOWS

Client Reporting and White-Label

XOVI creates white-label client reports automatically on a schedule - branded with your logo, customized per project, and sent directly to clients.
Automated scheduling - set it and forget it
Fully branded under your logo and firm name
Project-specific customization per client
Included in XOVI from $99/month
No separate reporting tool needed
SE Ranking: White-label reporting requires Agency Pack add-on ($69/mo., annual plans only). 
Create Client Reports in Minutes
TECHNICAL SEO

Technical Site Audit

The XOVI Site Audit crawls your projects and surfaces technical errors, missing metadata, and on-page problems - each with a priority level and a specific fix recommendation.
Full technical error analysis with fix recommendations
Issues ranked by priority and severity
Connected to project management and client reports
Run a free site audit
RANK TRACKING

Rank Tracking Across Every Project

XOVI tracks rankings daily across all your projects - local and international, desktop and mobile - connected directly to client reports. 
Daily updates across all projects
197 countries supported
Desktop and mobile tracked separately
Track Rankings Daily
DISCOVER KEYWORDS

Keyword Research

Research at professional depth. No data gaps on competitive terms.
Keyword grouping and clustering included
Question-based keywords for content planning
Competitor keyword gap analysis at full depth
AI Writer for content creation - included in base plan
Find keyword opportunities
CONTENT CREATION

Content Optimization & AI Content Generation

Create content without opening another tool.

XOVI’s AI Writer is built directly into the platform. It generates content based on your target keywords and helps you create high-quality content faster, all within XOVI.
AI-generated content based on your target keywords
Support for blog posts and website content
Included in XOVI Pro from €99/month
Create Content Faster
MARKET INSIGHTS

Competitor Analysis

Keyword overlap, visibility benchmarking, and keyword gap analysis, all directly in the dashboard. No separate exports. No extra steps.
Keyword overlap analysis 
Visibility benchmarking with OVI (Visibility Index)
Unlimited competitor domains per project
Identify competitor gaps
PLATFORM OVERVIEW

Two Tools Built for Different Users

XOVI

Professional SEO platform. Complete workflows. Ready from day one.

XOVI is an all-in-one SEO platform built for agencies, freelancers, and small teams - designed to deliver professional SEO results without enterprise complexity or enterprise pricing.
Starting at $99/month, XOVI includes rank tracking, keyword research, a full technical site audit, white-label client reporting, an AI Writer, competitor analysis, and personal onboarding. All connected in one project-based workflow.
No per-seat fees. No upgrade required for the features your team uses every day.
With Riva (from $29/month), you can also track how AI tools describe your business - identify gaps, monitor competitor mentions, and get specific recommendations for improving your AI visibility. SE Ranking does not offer a comparable workflow.
Choose Simpler SEO
SE Ranking

Broad SEO toolkit. Competitive pricing. More setup for agency workflows.

SE Ranking covers rank tracking, keyword research, site audits, backlink monitoring, and competitor analysis in one platform. It is well-regarded among budget-conscious agencies and growing teams, and it offers a 14-day free trial with no credit card required. 
For teams that want broad SEO coverage at a lower base price, SE Ranking is a credible choice. 

Ready to try a SE Ranking alternative that fits your workflow?

14 days free trial. All core features unlocked. Personal onboarding included. 
Start your free trial
No credit card required · No subscription · Ends automatically
THE RIGHT FIT

Who Each Tool Is Built For

is the right fit if you:
Need white-label client reporting without paying for an add-on
Want a predictable monthly cost with no annual commitment required
Want personal onboarding to get productive quickly
Prefer a simpler, integrated workflow over a modular setup 
Want to track AI visibility as part of your client reporting
makes sense if you:
Want a broad SEO toolkit at a lower base plan price
Are comfortable committing to annual billing for full agency features
Have a team that prefers self-directed setup without onboarding
All Features Included
THE NEXT VISIBILITY CHANNEL

Riva: Track Your Brand in AI Search

SEO tracks where you rank. Riva shows whether you're actually being recommended.
Traditional SEO tells you where you rank on Google. Riva shows how your business appears in AI-generated answers. You can see which queries trigger your brand, where competitors appear instead of you, and what information about your business is missing or incorrect.
See How AI Describes Your Brand
See how AI tools currently classify your business
Identify which queries you don’t appear in
Compare yourself with competitors in AI answers
Get specific to-dos for content and technical improvements 
Find missing or incorrect information
SE Ranking does not offer AI visibility tracking as an integrated workflow.
Riva connects directly to your SEO projects and client reports - from visibility analysis to branded deliverables in one system, starting from $29/month.
HEAR FROM XOVI CUSTOMERS
"As a link-building agency, we run around 30 disavow analyses per month. Since we started using XOVI, we save about 80% of the time. It’s a feature Ahrefs removed two years ago. With XOVI, it’s not only still available, but just as fast as it used to be."
Nico Simone
Teamlead Link Building
optimerch.de
“XOVI is a powerful SEO tool with a lot of built-in know-how. It combines monitoring, analysis, and optimization features that help me advise clients on sustainable SEO and online marketing strategies.”
Kevin
Online Marketing Expert and Consultant at Kevin Jackowski
kevin-jackowski.de
"Ubersuggest got me started. XOVI is where I do the real work." Agencies using XOVI deliver white-label site audits, rank tracking reports, and competitor analysis - all from one dashboard. No data gaps. No manual report building.
Mariana
Online Marketing at
sometra.de
"Definitely the value for money: you can manage unlimited projects, and the ranking analyses offer especially strong value for the price."
Stefanie
Owner of
WebHonesty Webagentur

FAQ

An SE Ranking alternative is an SEO platform with comparable core features – keyword research, rank tracking, site audits, and competitor analysis – at different pricing or with a different workflow focus. XOVI delivers all essential SEO workflows from $99/month with white-label reporting included in the base plan – no Agency Pack add-on required – along with personal onboarding and real support.

For agencies that need white-label reporting, yes. SE Ranking Core costs $103.20/month (annual) – but white-label reporting requires the Agency Pack add-on at an additional $69/month, available on annual plans only. That totals $172.20/month for an agency with reporting. XOVI starts at $99/month with reporting included – no Agency Pack, no annual commitment required. 

No. SE Ranking’s white-label reporting requires the Agency Pack, an add-on that costs $69/month and is only available on annual billing. Teams on monthly plans cannot access white-label reporting. On XOVI, white-label reporting is included in the base plan at $99/month regardless of billing cycle. 

XOVI includes white-label client reporting in the base plan without requiring an annual commitment or Agency Pack. XOVI also includes personal 1:1 onboarding on all plans, an AI Writer for content creation, and Riva for tracking brand visibility across AI tools. SE Ranking is strong on broad SEO features but requires the Agency Pack add-on for reporting and does not offer personal onboarding on standard plans. 

For most small agencies, XOVI is the more practical choice – especially those that deliver regular branded client reports. White-label reporting is included without an add-on or annual lock-in, personal onboarding helps teams start fast, and the pricing has been stable since 2009. SE Ranking is a strong option for agencies that want broad SEO coverage at a lower base price and are comfortable committing to annual billing for full agency features. Paid XOVI customers can test Riva free for 14 days. SE Ranking does not offer a comparable integrated AI visibility workflow. 

SE Ranking does not offer a comparable integrated AI visibility workflow. 

Paid XOVI customers can test Riva free for 14 days. 

Riva is a separate add-on, not included in the $99/month base plan. It shows how AI tools describe your business, identifies missing or incorrect information, and provides specific improvement steps. Paid XOVI customers can test Riva free for 14 days. 

Keyword lists and domain data can be imported via CSV. The XOVI support team can help with your setup – contact them at [email protected]. 

Yes. SE Ranking has restructured its pricing, moving from the older Essential, Pro, and Business tiers to newer Core, Growth, and Enterprise plans. Agency features such as white-label reporting are now handled through the Agency Pack add-on. 

Because pricing, add-ons, and billing rules can change, we recommend checking SE Ranking’s current pricing page before making a purchase decision. 

Top SE Ranking alternatives include XOVI, Semrush, Ahrefs, and Moz. XOVI is the best-fit option for agencies that need white-label reporting included in the base plan – no Agency Pack required – along with personal onboarding and a predictable monthly price starting at $99/month. 

Transparency

Where Our Comparison Data Comes From 

This comparison is based on: 
Publicly available pricing from seranking.com/subscription (May 2026 - Core $129/mo. monthly, $103.20/mo. annual; Growth $279/mo. monthly, $223.20/mo. annual; Agency Pack $69/mo. annual add-on)
Public XOVI product documentation (xovi.com/pricing)
Verified user reviews from g2.com, capterra.com, getapp.com, and trustradius.com
Direct use of both platforms by the XOVI team 
Feedback from agencies and freelancers who have evaluated both tools
SE Ranking pricing has changed multiple times since 2025. We recommend verifying current pricing at seranking.com/subscription before making a purchase decision.