More new developments from Google towers which are sure to be of huge interest to SEOs and online marketers. Firstly, the switch to the mobile first index has been postponed, secondly, emails in Gmail will no longer be combed and thirdly, mini-websites will be available through MyBusiness. Mobile First postponed According to the googlewatchblog, the... read more...

Here on the XOVI Blog and over on our Expert Panel, we’re always talking about what you should be optimizing and what on and off-page options are available. Today however, we’re going to turn it on its head and highlight a number of measures which you should ideally NOT take, since they go against Google’s... read more...

Slowly but surely, SEOs are learning that high value content is just as important as technical on-page SEO when it comes to online success. High value content consists of text and other media such as images, videos, infographics and other elements. If you want to rank highly on Google, it’s vital to offer the reader... read more...

We encounter HTTP status codes in all aspects of our SEO. Whether it’s applying 301-redirects, avoiding 404-errors or striving for a 200-status for every one of our websites. This article aims to explain exactly what these status codes – and some more obscure ones – mean for your online business. HTTP status codes are effectively... read more...

In e-commerce distribution, there are various different ways of transporting goods to customers, and the online shopping world provides countless different possibilities. There’s the classic method used by online traders who maintain their own storage with all their products and carry out distribution themselves. This means they are responsible for both the marketing of products... read more...

A robots.txt file is a simple text file which webmasters can create to tell web crawlers which parts of a website should be crawled and which should not. The file is stored in the main directory (root) on the server. When a crawler arrives at a website, it first reads the robots.txt file to determine... read more...

Since its foundation, Google has placed great value on presenting users with search results which best and most accurately correspond to their search query. Take a look at Google’s “Ten things we know to be true” – their company philosophy. The first item is: “Focus on the user and all else will follow.” This simple... read more...

A sitemap is a sort of contents page for your website containing the URLs of all the sub-pages on a domain. A sitemap tells Google and other search engines all about the structure of your website and can also contain important meta-data such as when a page was last updated, how often it is edited... read more...

A quick, simple overview of all your SEO projects at a glance – that’s the aim of the dashboard in the XOVI Suite. With just a little bit of scrolling, you can access all of the most important keyword and link information about a domain on one single screen. No need to click your way... read more...

The XOVI Suite is an irreplaceable tool when it comes to carrying out analyses of a domain’s visibility in Google and other search engines. The tool doesn’t just reveal the number of keywords for which a domain ranks but the actual keyword themselves and the domain’s position for each within the top 100. And that’s... read more...