SEO Blog

Best SEO Audit Tools for 2025 It happens all the time. You launch a site, polish the content, maybe even get some backlinks, and still, rankings tank. Why? Often, the answer is buried deep in your website's structure: broken links, sluggish page speed, duplicate content, or weak metadata. And unless you're running regular audits, chances…

As of July 2023, Google no longer supports Universal Analytics (UA). If you're still using a UA property (e.g., UA-XXXXXXXXX), no new data is being collected. That’s why you might see empty reports in your web analytics tool. What to do now: Set up a Google Analytics 4 (GA4) property Connect it to your website…

XOVI now supports crawling websites with dynamic JavaScript content — perfect for shops and modern frameworks like React, Angular, or Vue.js. This means better coverage for SPAs and more accurate technical SEO analysis. Why It Matters Standard crawlers miss dynamic content. That can lead to incomplete audits and overlooked SEO opportunities. With XOVI’s JavaScript Crawler,…

The way users search is fundamentally shifting. Instead of clicking through link lists, users are getting full, conversational answers from AI. Tools like ChatGPT, Perplexity, and Google Gemini generate direct responses to user questions using large language models (LLMs). In this new search landscape, visibility is no longer just about ranking first in Google. It…

Google released its first major core update of the year on March 27, 2025. This update brought significant shifts in how websites are ranked across search results. In this article, you will learn what changed, which types of content were affected the most, and how to use XOVI to analyze, adapt, and improve your website’s…