New: RIVA GEO

- see how ChatGPT and other AI tools talk about your business.
New: RIVA GEO — See how ChatGPT and
other AI tools talk about your business.
Discover Riva →

SEO Blog

  • "Split-screen graphic comparing a traditional Google search results page with an AI chat interface, both showing YourBrand.com, illustrating the shift from search engine visibility to AI visibility, with the Riva logo in the top left."

    AI visibility is whether AI tools such as ChatGPT, Gemini, and Perplexity can access a business's website, correctly understand what it offers, and recommend it accurately when someone asks a relevant question, distinct from where that business ranks in traditional search results.   For twenty years, SEO has operated on a consistent assumption: the buyer journey…