SEO Blog

AI visibility is whether AI tools such as ChatGPT, Gemini, and Perplexity can access a business's website, correctly understand what it offers, and recommend it accurately when someone asks a relevant question, distinct from where that business ranks in traditional search results.   For twenty years, SEO has operated on a consistent assumption: the buyer journey…

Right now, someone in your market is asking ChatGPT, Google AI Mode, or another AI tool for a recommendation in your category. The AI answers with a shortlist. A buyer picks from that shortlist, often before your website ever enters the picture. If your business isn't on it, you don't get an alert. You don't…