XOVI Blog

A sitemap is a sort of contents page for your website containing the URLs of all the sub-pages on a domain. A sitemap tells Google and other search engines all about the structure of your website and can also contain important meta-data such as when a page was last updated, how often it is edited... read more...

1. Update meta-data When did you last update your snippets? Snippets, the actual, clickable preview of your website which appears in search engine results, can have a huge influence on whether users visit your page. You can influence what the blue header contains by using the meta title tag to add a webpage heading of... read more...

The business world was a very different place when fledging internet search engine “BackRub” was launched in 1996. When it’s successor, “Google,” emerged on 15 September 1997, the unstoppable march of the search engine was set in motion – and it continues to gather pace. From the very beginning, Google’s stated aim has been to... read more...

Are your competitors ahead of you in terms of SEO? Do you feel as if you’re no longer reaching your target audience? Or do you just fancy rejigging your website? If the answer to any of these questions is yes, perhaps it’s time to think about a website relaunch. A relaunch is all about developing... read more...

Keyword research is a key aspect of any SEO strategy. What are users looking for when searching around my particular topic? What information should my website be providing in order to offer users real value? How can I increase the relevance of my content for search engines to ensure high rankings for my domain? Traffic... read more...

No subject has occupied aspiring online marketers in recent months like the professional construction and maintenance of niche websites. The prospect of generating consistent income with the help of small affiliate websites is not only incredibly attractive but also thoroughly possible. There has never been such a fantastic array of online niches in which money... read more...

I’ve been with XOVI for over a year now and, like the rest of my colleagues, I have my own favourite features in the XOVI Suite. In this blog, I’m going to run through a few of them and, who know, they might become your new favourite features too. Disavow analysis The XOVI disavow analysis... read more...

Links are a frequently discussed topic in the world of search engine optimization. The discussion almost always revolves around good and bad backlinks from external websites. How do you build up good backlinks? How do you get rid of bad, unwanted links? Links remain one of the most important ranking factors in Google’s algorithm, so... read more...

It started at the end of June when customers began to report significant ranking fluctuations in their search results. As usual, there was a deafening silence from Google so we decided to have a dig around ourselves – and we made a few interesting discoveries. Without a clear statement from Google, it’s difficult to tell... read more...

A quick, simple overview of all your SEO projects at a glance – that’s the aim of the dashboard in the XOVI Suite. With just a little bit of scrolling, you can access all of the most important keyword and link information about a domain on one single screen. No need to click your way... read more...