XOVI Blog

Today, successful websites use a variety of tools for a range of different purposes, and it can be difficult to keep track of all those figures and statistics on a daily basis. Pressed for time, we often only take sporadic glances at the tools we use. Which is why with today’s release, it is now... read more...

Back in 2016, we highlighted a number of simple measures which you can carry out to improve the performance of a website. We hope part one was helpful – now here’s part two! Unnecessary pages in the index Do you want your data protection declaration or your About page to appear in Google? Fine, there’s... read more...

More new developments from Google towers which are sure to be of huge interest to SEOs and online marketers. Firstly, the switch to the mobile first index has been postponed, secondly, emails in Gmail will no longer be combed and thirdly, mini-websites will be available through MyBusiness. Mobile First postponed According to the googlewatchblog, the... read more...

Here on the XOVI Blog and over on our Expert Panel, we’re always talking about what you should be optimizing and what on and off-page options are available. Today however, we’re going to turn it on its head and highlight a number of measures which you should ideally NOT take, since they go against Google’s... read more...

Since 2009, XOVI has been providing you with successful, reliable SEO and Social software. Customers in 21 countries benefit from our unique solutions, keeping them a step ahead of the competition in search engine optimization, search engine marketing, social media and affiliate marketing. Our customer base features over 250,000 unique web projects, from small, independent... read more...

Slowly but surely, SEOs are learning that high value content is just as important as technical on-page SEO when it comes to online success. High value content consists of text and other media such as images, videos, infographics and other elements. If you want to rank highly on Google, it’s vital to offer the reader... read more...

We encounter HTTP status codes in all aspects of our SEO. Whether it’s applying 301-redirects, avoiding 404-errors or striving for a 200-status for every one of our websites. This article aims to explain exactly what these status codes – and some more obscure ones – mean for your online business. HTTP status codes are effectively... read more...

In e-commerce distribution, there are various different ways of transporting goods to customers, and the online shopping world provides countless different possibilities. There’s the classic method used by online traders who maintain their own storage with all their products and carry out distribution themselves. This means they are responsible for both the marketing of products... read more...

A robots.txt file is a simple text file which webmasters can create to tell web crawlers which parts of a website should be crawled and which should not. The file is stored in the main directory (root) on the server. When a crawler arrives at a website, it first reads the robots.txt file to determine... read more...

Since its foundation, Google has placed great value on presenting users with search results which best and most accurately correspond to their search query. Take a look at Google’s “Ten things we know to be true” – their company philosophy. The first item is: “Focus on the user and all else will follow.” This simple... read more...