SEO Blog

AI visibility is whether AI tools such as ChatGPT, Gemini, and Perplexity can access a business's website, correctly understand what it offers, and recommend it accurately when someone asks a relevant question, distinct from where that business ranks in traditional search results.   For twenty years, SEO has operated on a consistent assumption: the buyer journey…

Right now, someone in your market is asking ChatGPT, Google AI Mode, or another AI tool for a recommendation in your category. The AI answers with a shortlist. A buyer picks from that shortlist, often before your website ever enters the picture. If your business isn't on it, you don't get an alert. You don't…

Google has finished rolling out the June 2026 spam update. It launched on June 24 and wrapped up on June 26, a roughly two-day rollout. For context, the March 2026 spam update finished in under a day, while the August 2025 one took nearly four weeks. If your rankings moved in the back half of June, this…

Google’s back at it again, rolling out its second big core update for 2025. It started on June 30th, and honestly, the search results are already looking like a roller coaster. Expect the chaos to last up to three weeks. So yeah, buckle up. Here’s the deal: what changed, who’s getting slammed, and how XOVI…

As of July 2023, Google no longer supports Universal Analytics (UA). If you're still using a UA property (e.g., UA-XXXXXXXXX), no new data is being collected. That’s why you might see empty reports in your web analytics tool. What to do now: Set up a Google Analytics 4 (GA4) property Connect it to your website…

Google released its first major core update of the year on March 27, 2025. This update brought significant shifts in how websites are ranked across search results. In this article, you will learn what changed, which types of content were affected the most, and how to use XOVI to analyze, adapt, and improve your website’s…