SEO Blog

Since September 25, some of you have seen changes in XOVI that look wrong: Keywords that ranked fine before now show as not ranked (N/R) More N/R keywords overall than before A sharp drop in OVI and project visibility You are not imagining it. Here is what is happening, what we are doing, and how…

AI visibility is whether AI tools such as ChatGPT, Gemini, and Perplexity can access a business's website, correctly understand what it offers, and recommend it accurately when someone asks a relevant question, distinct from where that business ranks in traditional search results.   For twenty years, SEO has operated on a consistent assumption: the buyer journey…

Right now, someone in your market is asking ChatGPT, Google AI Mode, or another AI tool for a recommendation in your category. The AI answers with a shortlist. A buyer picks from that shortlist, often before your website ever enters the picture. If your business isn't on it, you don't get an alert. You don't…

In Short  Google Search Console now natively separates branded and non-branded search traffic in the Performance report.  The filter uses an AI-assisted classification system, not regex or keyword matching.  It is available for top-level domain properties only and requires sufficient query volume to appear.  As of March 11, 2026, the filter has rolled out to all eligible…

In Short  Googlebot crawls only the first 2MB of uncompressed HTML per page.  Content beyond that limit may not be processed or indexed.  There is no warning in Google Search Console when a page is truncated.  Large e-commerce category pages and page-builder-heavy templates are most at risk.  XOVI’s Site Audit can help identify oversized pages…

2025 pushed SEO teams into a new era. Google changed how rankings behave. AI assistants became default discovery tools, delivering direct answers instead of lists of links. And small teams faced pressure to keep up with both classic SEO and a completely new visibility channel: AI search.  This shift is exactly why we built AI…