SEO Blog
In our SEO blog, we share the latest news, trends, and insights on SEO, as well as updates on XOVI features and tutorials. As digital marketing becomes increasingly vital for businesses, the demand for expert guidance continues to grow—and our blog is here to help.
We provide practical hints and tips to help you get the most out of the XOVI SEO tool, with tutorials covering various features to ensure you’re using it to its full potential. When Google introduces unexpected changes, we keep you informed with updates on algorithm modifications.
Social media continues to gain importance, so we also share valuable information about platforms like Facebook, X (formerly Twitter), and YouTube. Stay informed and enhance your online marketing strategies with our blog
Recent blog posts
Best SEO Audit Tools for 2025 It happens all the time. You launch a site, polish the content, maybe even get some backlinks, and still, rankings tank. Why? Often, the answer is buried deep in your website's structure: broken links, sluggish page speed, duplicate content, or weak metadata. And unless you're running regular audits, chances…- As of July 2023, Google no longer supports Universal Analytics (UA). If you're still using a UA property (e.g., UA-XXXXXXXXX), no new data is being collected. That’s why you might see empty reports in your web analytics tool. What to do now: Set up a Google Analytics 4 (GA4) property Connect it to your website…
- XOVI now supports crawling websites with dynamic JavaScript content — perfect for shops and modern frameworks like React, Angular, or Vue.js. This means better coverage for SPAs and more accurate technical SEO analysis. Why It Matters Standard crawlers miss dynamic content. That can lead to incomplete audits and overlooked SEO opportunities. With XOVI’s JavaScript Crawler,…
- The way users search is fundamentally shifting. Instead of clicking through link lists, users are getting full, conversational answers from AI. Tools like ChatGPT, Perplexity, and Google Gemini generate direct responses to user questions using large language models (LLMs). In this new search landscape, visibility is no longer just about ranking first in Google. It…
- Google released its first major core update of the year on March 27, 2025. This update brought significant shifts in how websites are ranked across search results. In this article, you will learn what changed, which types of content were affected the most, and how to use XOVI to analyze, adapt, and improve your website’s…
Apparently the URL has outlived its usefulness. Google Chrome is currently working on a concept to replace the URL. This could forever change the way we understand and navigate the web.- The Google 'Medic' update of August 1st, 2018 caused the SEO szene to panic. Learn, why you should keep a cool head instead of jumping the gun.
In collaboration with Google, Schema.org introduced "speakable" structured data. It’s basically a text-to-speech conversion that allows Google’s Assistant to read aloud marked content of a website. Here's what you need to know.- It's back! Google Glass returns, this time to hands on working environments. Equipped with AI, the attentive glasses are supposed to revolutionize work processes.
- We are back from Brighton and have 3 things to share: Being surrounded by industry leading companies and SEO professionals, as well as enthusiastic newcomers was exhilarating and the response we got even more so. (Even to the extent that we are already booked our spot for BrightonSEO in September. But I am getting ahead…
