XOVI Expert Panel

Content Marketing – more than just a Facebook post “Content is king!” – If you’ve never heard that phrase then you’ve probably had nothing to do with online marketing for the past five years. It’s the reason why pretty much every agency and online business claims to engage in content marketing nowadays. But just because... read more...

During our frequent Google Hangouts with the search engine’s Webmaster Trends Analyst John Mueller, we are increasingly confronted with ever more farfetched hypotheses and theories. Even facts and practises which ought to have been basic knowledge for any SEO for years are questioned, the theories backed up by individual experiences and statistics without context. This... read more...

Let’s get the bad news out the way first: it’s getting more and more difficult for small businesses to appear in their target customers’ Facebook feeds purely through organic reach. The competition is just too great and quality content is everywhere. So what’s the good news? The good news is that there are a few... read more...

Particularly since the end of last year, internet users have been confronted with an increasingly serious issue – fake news. In other words, entirely made up news reports and messages which are presented or passed off as genuine news. Since an ever-growing number of users rely on search engines and social media for their news,... read more...

As a direct interface between potential customers and successful conversions, website landing pages are one of the most important and powerful tools in online marketing. So long as landing pages are optimized for the needs of the target audience and as long as certain conversion obstacles are overcomes, landing pages can be key in transforming... read more...

When keeping on top of our SEO, there are so many things we have to keep track of that we often don’t have any time for the most obvious things. The days of manipulating search engines are over. Now, when it comes to getting and staying ahead, quality of content and response to user intention... read more...

When we talk about search engine optimization (SEO), we tend to think about classic search engines such as Google, Bing or Yahoo. But there are now a whole range of other search engines which you should be thinking about too, whether you want to boost a product on Amazon or promote an app or podcast... read more...

Search engine optimization can only be a successful online marketing instrument if we know how search engines work and, most of all, how search results are generated. Many webmasters who are aiming to boost their visibility in search engines already know which searches they want to be found for – but they often don’t know... read more...

Is it possible to boost the success of Facebook posts by striking the perfect emotional chords? How can we do this and measure the effect of click-through-rate (CTR) to the company website? Social media posts are generally composed based on emotion – and with the help of social sentiment analyses, it’s possible to find out... read more...

Where are the ten most sought after places on the planet? On the first page of Google of course! It might be an old SEO joke but there’s certainly some truth in it. There are over 3,600,000 businesses in Germany alone – of which 66% own a website. That means that over 2,376,000 businesses want... read more...