XOVI Expert Panel
Welcome to XOVI's expert panel. Here we have gathered together contributions from some of the best minds in online marketing to create a continually expanding source of knowledge and information. From search engine optimisation to content marketing, there's something for everyone in our expert panel. Got a burning question that needs answering? Interested in a specific aspect of online marketing? Do you have something to contribute yourself? Get in touch via the contact form and we'll get back to you.
Recent Expert Posts
November 28, 2018
Author Winfried Wengenroth
Linkbuilding has changed, and so has the definition of what a "good" backlink is. Here's all you need to know about backlinks and how to identify and remove those that can have a negative impact on your site. read more...
November 14, 2018
Author Saban Denis Dasgin
Now, Google will use the mobile versions of a website to evaluate their relevance for mobile users. If you are running a website, you should now be looking for an optimal mobile version of your site. We'll show you how! read more...
October 31, 2018
Author Christian Tembrink
Creating Personas helps to streamline your online marketing strategies and upscale your sales. Find out why and how you can create Personas for your business. read more...
October 24, 2018
Author Kevin Jackowski
If you want your content to convert, identify the user intent during the keyword search and create your content accordingly. This is how it works read more...
October 18, 2018
Author Johannes Kohlmann
Grow your business and create loyal customers by using vouchers in newsletters. Here are 5 smart tips on how to do it right! read more...
October 12, 2018
Author David Odenthal
More and more conversions are mobile. Does your website make it easy to navigate and shop on mobile devices? If not, here are 7 tips on how to quickly improve your mobile conversion rate. read more...
September 27, 2018
Author Bernard Zitzer
Presentation of the Sidebar Definition of the Sidebar: “Sidebar” refers to the vertical area next to the main content of a website, usually equipped with “additional information” and/or “links” to other areas of the page. Here are two examples: Left Sidebar: Typically, the left sidebar is used as an additional navigation element next to the... read more...
September 20, 2018
Author Christian Solmecke
EU parliament voted for a controversial copyright reform, which makes social platforms liable for copyright issues of their user's content. The result are upload filters and the end of the internet as we know it. read more...
August 21, 2018
Author Anna Maria von Kentzinsky
In SERPs, the snippet is the one thing that attracts users to your site. We show you how to optimize your snippets using the AIDA principle and creating irresistible title and description. read more...
June 21, 2018
Author Kevin Jackowski
The online marketing topic search engine optimization should always be understood as a demand-oriented marketing tool with which webmasters and online shop operators can generate target group relevant and conversion-strong traffic via the organic search engine. In order for webmasters to really benefit from the search engines, it is particularly important that they adapt their... read more...
XOVI is first and foremost a software and data provider. We know what we're talking about when it comes to online marketing but we cannot always guarantee our customers detailed answers to their strategic queries (as much as we'd like to, really!) Fortunately, we remain in close contact with people who can – experts in their respective fields who are prepared to share their knowledge and experience with us on XOVI's expert panel. The content of the expert panel varies from theory and general advice to concrete case studies and examples, making it a useful reference point when it comes to implementing your online marketing strategies – whatever they may be. Whether search engine optimisation (SEO), content marketing, conversion rates or social media, our experts share their wealth of experience with XOVI to create a communal and constantly expanding resource for the online marketing community.
The All-In-One SEO Tool for € 99
Start your free 14-day trial