SEO Blog

In our SEO blog, we share the latest news, trends, and insights on SEO, as well as updates on XOVI features and tutorials. As digital marketing becomes increasingly vital for businesses, the demand for expert guidance continues to grow—and our blog is here to help.

We provide practical hints and tips to help you get the most out of the XOVI SEO tool, with tutorials covering various features to ensure you’re using it to its full potential. When Google introduces unexpected changes, we keep you informed with updates on algorithm modifications.

Social media continues to gain importance, so we also share valuable information about platforms like Facebook, X (formerly Twitter), and YouTube. Stay informed and enhance your online marketing strategies with our blog

Recent blog posts

  • From the very beginning, Google rankings have been based largely on backlinks. Naturally placed backlinks act as recommendations and are therefore a good measure of the relevance of a website’s content for Google. When a website contains a link to another website, it is in effect recommending that website to its visitors and pointing them…

  • The past few days have seen a marked increase in reports of significant fluctuations in Google search results, leading many to suspect the implementation of a new update. Many domains have experienced unusually large climbs up the rankings whilst others have suffered inexplicable losses in visibility. We have received numerous reports from our customers who…

  • Keywords which are tailored to your target audience continue to play a key role in search engine optimization. Webmasters should therefore always keep a close eye on their website’s most important keywords in order to be able to react as quickly as possible to any changes in ranking. However, keyword monitoring is not only important…

  • Pagespeed has been an important ranking factor in Google’s search engine algorithm since 2010. It also plays a vital role in visitor-action conversion rates, so it is important to make sure that your website’s load times are as short as possible to make it as easy as possible for both crawlers and potential customers to…

  • The Content Marketing Conference is back in Cologne in 2015, with visitors looking forward to insightful presentations from big names including L’Oreal, BuzzFeed, Bosch and Lufthansa. The gathering of decision-makers from some of the biggest online branches in industry has long been a key event in Cologne’s online marketing calendar. Without doubt the highlight of…

  • XOVI’s integrated reporting tool is designed to reduce the time and effort expended in the production of PDF reports. The tool allows XOVI clients to automatically produce PDF reports at regular intervals which can then be sent to stored contacts. This standardization of the reporting process can save customers considerable time and money. Webpage optimization…

  • Despite the increasing value placed on context by search engines, keywords remain as important as ever when it comes to search engine optimization. Keywords enable to you to generate traffic for your website or online shop which is specifically tailored to your target groups. Keywords are queries typed into search engines by internet users -…

  • A sustainable, long term SEO strategy is vital for success in the SEO sector. It should encompass both relevant on-page and off-page factors and be specifically catered to the business aims of the company. Many businesses and website operators make the mistake of trying to conduct their SEO without a specific target, focussing merely on…

  • As in previous years, the Cologne-based television broadcaster RTL is calling on the people of Cologne and Germany to donate to children in need. The fundraising marathon 2014 is aimed at strengthening the fight against child poverty to ensure a better future for children and young people worldwide. This call for aid has been timed…

  • Our beloved Cologne recently hosted SEODAY for the fourth year running and once again, we at XOVI were delighted to support Fabian and his team as event sponsor. From our stand in the RheinEnergieStadion, we were also able to show off and answer questions about the new XOVI V3. So before we go any further,…